# AI-Curated Beauty Boxes The Ipsy Icon Box Features Products Selected by Celebrities and AI By Laura McQuarrie | Published 2023-07-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ipsy-icon-box References: [happi](https://www.happi.com/contents/view_breaking-news/2023-07-18/ipsy-launches-the-icon-box-by-vanessa-hudgens/70770) & [ipsy](https://www.ipsy.com/iconbox/may-2023) The newest, limited-edition Ipsy [Icon Box](https://www.trendhunter.com/trends/gwen-stefanis-ipsy-box) shares a selection of products curated by Vanessa Hudgens and AI. Ipsy'c Icon Box is exclusively available to Glam Bag and BoxyCharm subscribers and within it, members will get eight full-size beauty and lifestyle products. For this box, five products were chosen by Hudgens, including a mask from Hudgens' Know Beauty’s brand, and three will be chosen by the member using a personalized assortment chosen by Ipsy's AI Ipsy Match technology. Also included in the box are products from other well-known brands like [Fenty](https://www.trendhunter.com/trends/fabfitfun-winter-seasonal-box), [Amika](https://www.trendhunter.com/trends/amikas-roblox-debut) and Dr. Brandt. AI beauty recommendations have the potential to help consumers discover, or rediscover, products tailored to their current preferences and anticipated future needs. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 28% | Activity: 47% | Freshness: 17% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **AI Beauty Recommendations:** AI beauty recommendations have the potential to help consumers discover, or rediscover, products tailored to their current preferences and anticipated future needs. - **Limited-edition Beauty Boxes:** The rise of limited-edition beauty boxes curated by celebrities and AI present an opportunity for brands to offer exclusive experiences and products. - **Personalized Assortments:** The use of AI technology to create personalized assortments in beauty boxes can enhance customer satisfaction and increase engagement. ### Sectors Adopting This - **Beauty and Lifestyle:** The beauty and lifestyle industry can capitalize on AI beauty recommendations and limited-edition beauty boxes to enhance customer experience and drive sales. - **E-commerce:** The e-commerce industry can leverage personalized assortments and limited-edition beauty boxes to attract and retain customers in the competitive market. - **Artificial Intelligence:** The artificial intelligence industry has the opportunity to expand its applications into the beauty and lifestyle sector through AI curations and recommendations. ## Related on Trend Hunter - [Singer-Made Beauty Boxes](https://www.trendhunter.com/trends/gwen-stefanis-ipsy-box.md) - [Pink Beauty Advent Calendars](https://www.trendhunter.com/trends/25day-advent-calendar.md) - [Curated K-Beauty Boxes](https://www.trendhunter.com/trends/seasonal-summer-box.md) - [Voice-Activated Beauty Devices](https://www.trendhunter.com/trends/medispa-inclusive-beauty-system.md) - [AI Skincare Recommendations](https://www.trendhunter.com/trends/ai-skincare-product-recommendation.md) - [AI-Powered Facial Services](https://www.trendhunter.com/trends/ai-powered-facial.md) - [GenAI Makeup Solutions](https://www.trendhunter.com/trends/wannabeauty-ai.md) - [AI-Driven Skincare Platforms](https://www.trendhunter.com/trends/roc-skincare-and-revieve.md) - [AI-Personalized Lipsticks](https://www.trendhunter.com/trends/maison-m.md)