# Malleable Smartphone Accessories The iPooding Cases Can Be Squished and Tampered With By Jordy E | Published 2013-02-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ipooding-cases References: [yankodesign](http://www.yankodesign.com/2013/02/01/soft-as-puddin/) & [sumneeds](http://www.sumneeds.com) The iPooding cases break with standard smartphone accessories. While many designers have introduced [durable products](https://www.trendhunter.com/trends/dbrand-tank-case), ones that protect [iPhones](https://www.trendhunter.com/trends/classic-c1) from liquids and hard surfaces, the Sumneeds designers have worked with a much softer, malleable concept. True to its name, the iPooding is of the same texture as the custard-based dessert. This stems from liquid paraffin that has been infused within the products, enabling buyers to place pressure upon the pieces. On top of being fun to play with, these materials are moreover durable as they protect against exterior shocks. With an assortment of teal, yellow and light pink shades, they are moreover appealing for male and female iPhone owners of all ages, especially given the presence of funky air bubbles. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 50% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Malleable Smartphone Accessories:** The iPooding cases introduce a malleable concept to smartphone accessories, providing opportunities for innovative designs that combine flexibility and durability. - **Infused Liquid Paraffin:** The use of liquid paraffin in iPooding cases opens up opportunities for incorporating liquid-filled elements into smartphone accessories, offering a unique tactile experience. - **Appealing Color Palette:** The assortment of teal, yellow, and light pink shades in iPooding cases showcases the potential for smartphone accessories to embrace vibrant and appealing color options, attracting a wide range of users. ### Industries Being Reshaped - **Mobile Phone Accessories:** The malleable concept of iPooding cases presents disruptive innovation opportunities in the mobile phone accessories industry, allowing for the development of flexible and visually appealing protective covers. - **Consumer Electronics:** Introducing liquid paraffin-infused products like iPooding cases can disrupt the consumer electronics industry by offering unique interactive experiences and pushing the boundaries of traditional smartphone accessories. - **Fashion and Lifestyle:** The vibrant color palette and playful design of iPooding cases can bring disruptive innovation to the fashion and lifestyle industry by creating smartphone accessories that combine functionality with style. ## Related on Trend Hunter - [Fashionable Inflated Phone Cases](https://www.trendhunter.com/trends/air-case-2.md) - [Smartphone Case Pin Charms](https://www.trendhunter.com/trends/customizable-smartphone-cases.md) - [Gorpcore-Inspired Smartphone Accessories](https://www.trendhunter.com/trends/ultra-bounce-case.md) - [Playful Custom Tech Designs](https://www.trendhunter.com/trends/charm-phone-case.md) - [Scent-Encapsulated Phone Cases](https://www.trendhunter.com/trends/aroma-scent-phone-case.md) - [Customizable LED Smartphone Cases](https://www.trendhunter.com/trends/smart-iphone-case.md) - [Impact Protection Smartphone Cases](https://www.trendhunter.com/trends/casetify-bounce-case.md) - [Functional Protective Phone Cases](https://www.trendhunter.com/trends/iphone-17-cases.md) - [Plant-Based Smartphone Cases](https://www.trendhunter.com/trends/popsockets-plantcore.md)