# iPod Replaces the Big Mac to Measure Currency Strength By Andres Colmenares | Published 2007-01-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ipod-replaces-the-big-mac-to-measure-currency-strength References: [www2.noticiasdot](http://www2.noticiasdot.com/publicaciones/2007/0107/2301/noticias230107/noticias230107-1375.htm) & [comsec.au](http://www.comsec.com.au/public/news.aspx?id=809) An Australian bank will use the iPod as the standard t ocompare different currencies, trying to replace the famous Big Mac index established in 1986 by The Economist. [Commonwealth Securities](https://www.trendhunter.com/trends/ai-banking-app) has announced that they will use the cost of a 2 GB [iPod Nano](https://www.trendhunter.com/trends/imirror) to assess currency movements. "Of 26 countries surveyed, Australia is the eighth cheapest place to buy a 2 gigabyte (gb) iPod nano in US dollar terms. The most expensive country is Brazil (US$327.71), the cheapest is Canada (US$144.20), while in Australia the local purchase price of $219 in Australia converts to US$172.36." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 44% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Ipod Currency Index:** Using the cost of a 2 GB iPod Nano to assess currency movements replaces the traditional Big Mac index. - **Digital Currency Evaluation:** Using digital products like iPods to measure currency strength introduces new methods for evaluating currencies. - **Consumer Electronics in Financial Analytics:** Incorporating consumer electronics devices like iPods into financial analytics creates opportunities for disruptive innovation in the industry. ### Sectors Adopting This - **Banking and Financial Services:** Banks can leverage the iPod Currency Index and digital currency evaluation to enhance their currency trading strategies. - **Consumer Electronics:** The incorporation of consumer electronics devices like iPods into financial analytics presents a new market opportunity for consumer electronics companies. - **Economic Research and Analysis:** The iPod Currency Index provides an alternative and potentially more accurate method for economists and analysts to measure and compare currency strength. ## Related on Trend Hunter - [Multi-Currency Vending Machines](https://www.trendhunter.com/trends/multicurrency-vending-machine.md) - [Nostalgic Watch-Fitting Cases](https://www.trendhunter.com/trends/tinypod-1.md) - [Nostalgic Music-Inspired Mirrors](https://www.trendhunter.com/trends/imirror.md) - [Smartwatch-Turned Nostalgic Handheld](https://www.trendhunter.com/trends/tinypod.md) - [Luxury MP3 Player Purses](https://www.trendhunter.com/trends/music-player-wearable-wallet.md) - [Digital Currency Piggy Banks](https://www.trendhunter.com/trends/smart-piggy-bank-concept.md) - [Simplified Currency Conversion](https://www.trendhunter.com/trends/exchangexpert-currency-rate.md) - [Retro Music Device-Inspired Mirrors](https://www.trendhunter.com/trends/drought.md) - [MP3 Player Smartphone Wallpapers](https://www.trendhunter.com/trends/ipod-wallpapers.md)