# iPod Red is the New White By Jonelle Fenton | Published 2006-01-31 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ipod-red-is-the-new-white References: [t3](http://www.t3.co.uk/news/entertainment/mp3_player/red_ipod_incoming) [Apple](https://www.trendhunter.com/trends/red-nose) is the latest company to jump on the RED charity campaign with RED [iPods](https://www.trendhunter.com/trends/ipod-classic-iphone-17-case). "Late last week rumours surfaced that a red iPod is in the pipeline. This began following a post on Popbitch which claimed that U2 front man Bono was overheard “in Dublin's [Michelin](https://www.trendhunter.com/trends/grill-x)-starred Patrick Guilbaud restaurant discussing a new charity red Amex card and red iPod.” (T3) **Implications** - iPods are wildly successful products, so it's exciting to see them being put to charitable use. The RED charity campaign is a great way to turn a profitable device into a viable means of generating money for a good cause. On top of that, red iPods also happen to look very cool as well. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 79% | Activity: 39% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **RED Charity Campaign:** The RED charity campaign is a disruptive innovation opportunity to turn profitable devices into a means of generating money for a good cause. - **Charitable Brand Partnerships:** Collaborating with charities, like Apple did with RED, offers disruptive innovation opportunities for brands to align with social causes and increase customer loyalty. - **Color-themed Products:** Creating color-themed products, such as the red iPod, presents disruptive innovation opportunities to captivate consumers' attention and differentiate from competitors. ### Where This Applies - **Consumer Electronics:** The consumer electronics industry can benefit from disruptive innovation by collaborating with charities, as seen with Apple's red iPod, to increase sales and create social impact. - **Retail:** The retail industry can leverage disruptive innovation through color-themed products to attract customers and drive sales, as exemplified by the success of the red iPod. - **Nonprofit:** The nonprofit industry can explore disruptive innovation by partnering with brands for charity campaigns, like the RED campaign, to raise funds and increase awareness for their causes. ## Related on Trend Hunter - [Cause-Benefiting Scent Capsules](https://www.trendhunter.com/trends/aroma360.md) - [Honeycomb Paper Charitable Designs](https://www.trendhunter.com/trends/red-nose.md) - [Chromatically Accented Smart Speakers](https://www.trendhunter.com/trends/apple-homepod-mini.md) - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [Nostalgic Music-Inspired Mirrors](https://www.trendhunter.com/trends/imirror.md) - [Retro Music Device-Inspired Mirrors](https://www.trendhunter.com/trends/drought.md) - [Playful Immersive Productivity Tablets](https://www.trendhunter.com/trends/redesigned-ipad.md) - [Posh Parabolic Design Speakers](https://www.trendhunter.com/trends/deskpod.md) - [Nostalgic Special-Edition Earbuds](https://www.trendhunter.com/trends/colorware-1.md)