# Wear Your iPod on Your Neck nekFIT for Music-Loving Athletes By trendmonkey | Published 2007-11-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ipod-neck-nekfit References: [trendhunter](http://www.trendhunter.com/trendmonkey) & [nekfit](http://www.nekfit.com) nekFIT is a fresh invention on the market for [music-loving fitness buffs](https://www.trendhunter.com/trends/riptlite). The gadget fits comfortably on the back of the neck, so is great for any sport. It's so comfortable, if the music wasn't playing, you'd get it was there! "nekFIT was ergonomically designed to be loose and sit comfortably on your shoulders. The choice of three sized flexible [iPod](https://www.trendhunter.com/trends/racer-worldwide-racerpods-necklace) clips let you find the most comfortable feel and resting the iPod “down” on the shoulders creates the perfect fit," the company says. It's available on the web and at some local New England fitness locations. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 35% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Wearable Music Devices:** Developing wearable music devices that are specifically designed for athletes and fitness enthusiasts, like nekFIT, can revolutionize the way people listen to music during physical activities. - **Ergonomic Design:** The trend towards ergonomically designed gadgets, such as nekFIT, presents an opportunity for companies to create innovative and comfortable products that seamlessly integrate into people's lives. - **Customizable Fit:** Creating gadgets with customizable fits, like nekFIT's choice of three sized flexible iPod clips, can provide users with a personalized and comfortable experience, leading to increased satisfaction and adoption. ### Industries Being Reshaped - **Fitness Technology:** The fitness technology industry can capitalize on the popularity of wearable music devices by developing innovative products that cater to the needs of music-loving athletes and fitness buffs. - **Audio Equipment:** The audio equipment industry can explore disruptive innovation opportunities by creating ergonomic and wearable music devices that enhance the audio experience for users. - **Sports Retail:** The sports retail industry can benefit from partnering with companies like nekFIT to incorporate their wearable music devices into their product offerings, providing customers with unique and specialized fitness gear. ## Related on Trend Hunter - [Open-Air Wireless Earphones](https://www.trendhunter.com/trends/aerofit-2.md) - [Hybrid Wearable Headphones](https://www.trendhunter.com/trends/neckphone-tri.md) - [Headband-Style Wireless Earbuds](https://www.trendhunter.com/trends/swott.md) - [Pro-Grade Athlete Earbuds](https://www.trendhunter.com/trends/anker-soundcore-aerofit-pro.md) - [Wireless Earbud Connecting Chains](https://www.trendhunter.com/trends/podchain.md) - [Headband-Style Sport Headphones](https://www.trendhunter.com/trends/openear-headband-headphones.md) - [Open Air-Conduction Headphones](https://www.trendhunter.com/trends/openfit.md) - [Lightweight Clip-On Earbuds](https://www.trendhunter.com/trends/shokz-opendots-one.md) - [Lightweight Sporty Earphone Designs](https://www.trendhunter.com/trends/ports-earphones.md)