# Nano iPhone on the Way By Trend Huntress | Published 2007-07-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ipod-nano-out-nano-phone-on-the-way References: [news.yahoo](http://news.yahoo.com/s/afp/20070710/tc_afp/usittelecompatent_ylt=Asl06SKZIVighE1usObgBUEjtBAF) Rumors about the Nano [iPhone](https://www.trendhunter.com/trends/apple-iphone-fold-concept) are starting to confirm. The success of Apple's high priced iPhone has led to the development of a more affordable model. According to [JP Morgan](https://www.trendhunter.com/trends/decentraland-1) the evolution of the [iPod Nano](https://www.trendhunter.com/trends/imirror) has begun. By the end of the year Apple will be phasing out the Nano in favor of a "Nano Phone". The new phone will cost under $300 and will feature controller wheels rather than touch screens. JP Morgan estimates Apple could sell 30 to 40 million Nano Phones in the first year of their release. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 39% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Nano Iphone:** The development of a more affordable and controller wheel-featured version of the iPhone prompts disruptive innovation opportunities in the mobile phone industry. - **Affordable Smartphones:** The shift towards more affordable smartphones opens up disruptive innovation opportunities in the consumer electronics industry. - **Phasing Out Touch Screens:** The transition from touch screens to controller wheels presents disruptive innovation opportunities in the user interface technology sector. ### Industries Being Reshaped - **Mobile Phone:** The release of the Nano iPhone creates opportunities for disruptive innovation in the mobile phone industry. - **Consumer Electronics:** The demand for affordable smartphones drives disruptive innovation in the consumer electronics industry. - **User Interface Technology:** The shift from touch screens to controller wheels fosters disruptive innovation in the user interface technology sector. ## Related on Trend Hunter - [Affordable Brand-Name Smartphones](https://www.trendhunter.com/trends/nothing-phone-2a.md) - [Flagship-Inspired Value Smartphones](https://www.trendhunter.com/trends/iphone-16e.md) - [Scroll Wheel Smartphone Concepts](https://www.trendhunter.com/trends/apple-phone-15.md) - [High-End Rugged Smartphone Models](https://www.trendhunter.com/trends/iphone-ultra-concept.md) - [Compact Keyboard-Style Computers](https://www.trendhunter.com/trends/mac-nano.md) - [Micro-Sized Alt Smartphones](https://www.trendhunter.com/trends/nothing-phone-2a-micro.md) - [Compact Contemporary Power Banks](https://www.trendhunter.com/trends/anker-nano.md) - [Ultra-Slim Folding Smartphone Concepts](https://www.trendhunter.com/trends/iphone-air-concept.md) - [Ultra Slim Light Smartphones](https://www.trendhunter.com/trends/iphone-air-1.md)