# Custom iPods Mothers Day Engravings By Techy Trendy | Published 2008-04-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ipod-customization References: [store.apple](http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore?node=home/shop_ipod&tab=Mothers_Day) & [store.apple](http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore?node=home/shop_ipod&tab=Mothers_Day) [Apple](https://www.trendhunter.com/trends/ipod-classic) is offering customized iPods for Mother's day! In an era of personalization and more ad-hoc products, Apple started to leverage on an asset that would seem pretty common but that very frew brands are allowed to do: offer product customization. Some other brands (e.g. [Nike](https://www.trendhunter.com/trends/made-on-ipad), Smirnoff, [Absolut](https://www.trendhunter.com/trends/Immersive-festival-art), etc.) have been doing this in some of their campaigns, howeve,r none of those brands have a product that is on a day-to-day basis like an iPod. Now Mom can have her own version with a personalized tribute to her on it. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 5% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### Why This Trend Is Growing - **Product Customization:** The trend of product customization is growing in popularity, offering opportunities for brands to enhance personalization and create unique user experiences. - **Personalized Gifts:** The demand for personalized gifts is increasing, providing businesses with the chance to tap into this market and offer customized products for special occasions like Mother's Day. - **Brand Asset Leveraging:** Brands can explore leveraging their assets, such as popular everyday products like iPods, to offer unique customization options and stand out in the market. ### Industries Being Reshaped - **Technology/electronics:** The technology/electronics industry can capitalize on the trend of product customization by offering personalized versions of popular devices like iPods, creating a differentiated offering for consumers. - **Retail/online Shopping:** The retail/online shopping industry can seize the opportunity to provide a wide range of personalized gifts, including customized iPods, to cater to the growing demand for unique and thoughtful presents. - **Marketing/advertising:** The marketing/advertising industry can explore innovative campaigns that highlight personalized product offerings, showcasing brands that go beyond standard customization and create memorable experiences for customers. ## Related on Trend Hunter - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [AI-Forward Personalized Whiskeys](https://www.trendhunter.com/trends/black-barrel-whiskey.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Branded Custom Device Skins](https://www.trendhunter.com/trends/custom-device-skins.md) - [Humorous Mother's Day Campaigns](https://www.trendhunter.com/trends/gift-glow-up-shop.md) - [Giftable Heirloom Jewelry Collections](https://www.trendhunter.com/trends/mothers-day-jewelry-collections.md) - [Customizable Mother's Day Teas](https://www.trendhunter.com/trends/dream-tea.md) - [Mom-Inspired Rap Generators](https://www.trendhunter.com/trends/mamarap.md) - [Mother's Day Cafe Promotions](https://www.trendhunter.com/trends/starbucks-mothers-day.md)