# Sleeping Rocker Ads The iPillow Sleep With Music Campaign Does Not Involve Soothing Sounds By Meghan Young | Published 2012-01-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ipillow-sleep-with-music References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/01/ipillow-rocker-raver-lighter/) & [mccannworldgroup](http://www.mccannworldgroup.com/) Although [rock and rave music](https://www.trendhunter.com/trends/music-deserves-bose) might not offer the most soothing sounds to lull a person to sleep, the iPillow Sleep With Music ad campaign has fun with the idea that this particular music could do just that. A simple but playful concept, the campaign revolves around three rockers who have fallen to [sleep listening to their music](https://www.trendhunter.com/trends/sleeping-music-generator) of choice. As a result, they engage in [typical concert gestures](https://www.trendhunter.com/trends/bedrocking-device). Conceived and executed by Melbourne-based ad agency McCann, the iPillow Sleep With Music ad campaign shows off the possibilities and capabilities of this tech-filled headrest without actually going through all of its features. Photographed by Chris Von Menge, the images are puzzling at first, but that quality is what audiences will find intriguing. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 38% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Music-infused Sleep:** Opportunity for innovative sleep products that incorporate music to enhance relaxation and promote better sleep. - **Playful Advertising Campaigns:** Opportunity for brands to create fun and intriguing ad campaigns that capture audiences' attention and generate curiosity. - **Simplified Product Showcasing:** Opportunity for brands to highlight product possibilities and capabilities without overwhelming audiences with excessive features. ### Where This Applies - **Sleep Products:** Disruptive innovation opportunities in the sleep industry by developing music-infused pillows or other sleep accessories. - **Advertising:** Disruptive innovation opportunities in the advertising industry by creating playful and puzzling campaigns that engage and intrigue audiences. - **Product Showcase:** Disruptive innovation opportunities in various industries by simplifying product showcasing to focus on key features and benefits. ## Related on Trend Hunter - [Relaxing Speaker-Equipped Pillows](https://www.trendhunter.com/trends/nitebuds-pillow.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Sleep-Aiding Tranquil Light Designs](https://www.trendhunter.com/trends/light-player.md) - [Sleep-Focused Music Events](https://www.trendhunter.com/trends/sleep-concert.md) - [Sleep Poverty Awareness Campaigns](https://www.trendhunter.com/trends/sleepless-lamp.md) - [Sleep-Inducing Music Features](https://www.trendhunter.com/trends/sleepinducing-music.md) - [Advanced Sleep Aid Apps](https://www.trendhunter.com/trends/sleep-aid-app.md) - [Time-Specific Marketing Campaigns](https://www.trendhunter.com/trends/u-up-campaign.md) - [Sleep-Aiding Lava Lamp Concepts](https://www.trendhunter.com/trends/epy.md)