# Luxury Members-Only Cinemas iPic Theaters is a Chain of Upscale, Membership-Based Cinemas By Rebecca Byers | Published 2015-07-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ipic-theaters References: [ipictheaters](https://www.ipictheaters.com/) & [facebook](https://www.facebook.com/iPicTheaters/) iPic Theaters is an American chain of upscale, membership-based cinemas boasting luxurious amenities and an enticing [rewards system](https://www.trendhunter.com/trends/shareholder-loyalty-program). All of the iPic Theaters are equipped with digital projection technology as well as 3D innovations. Conceived to provide passionate film fans with a true escape experience, the members-only theater chain offers a selection of [gourmet food and beverage](https://www.trendhunter.com/trends/amc-theatres-summer-of-spice), with the option for customers to grab and go such menu items or have it delivered to their seat via server. iPic Theaters has locations in Boca Rotan, Pasadena, Los Angeles, Austin and several more US cities. This innovative theater concept is a dynamic approach to engaging consumers in an age where traditional theater concepts are forced to compete with [Netflix](https://www.trendhunter.com/trends/netflix-now-popping) and other streaming services that don't require leaving the house. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 72% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Upscale Cinemas:** Creating upscale, membership-based cinemas with luxurious amenities and gourmet food and beverage options. - **Digital Projection Technology:** Integrating advanced digital projection technology and 3D innovations to enhance the movie-watching experience. - **Membership-based Experiences:** Offering exclusive membership-based experiences with enticing rewards systems for passionate film fans. ### Who This Affects Most - **Cinema Industry:** The cinema industry can explore the opportunity to create upscale membership-based theaters to attract and engage customers with a luxurious movie-watching experience. - **Hospitality Industry:** The hospitality industry can tap into the trend of offering gourmet food and beverage options in upscale cinemas, providing a unique dining and entertainment experience for customers. - **Streaming Services:** Streaming services like Netflix can consider incorporating membership-based experiences and rewards systems to provide a differentiated experience and compete with traditional theaters. ## Related on Trend Hunter - [Relaunched Streaming Subscription Services](https://www.trendhunter.com/trends/moviepass-1.md) - [Celebratory Cinema Promotions](https://www.trendhunter.com/trends/national-cinema-day.md) - [Theatre-Branded Credit Cards](https://www.trendhunter.com/trends/amc-theatres.md) - [Popcorn-Focused Cinema Campaigns](https://www.trendhunter.com/trends/bring-your-own-buckets.md) - [Video Store Speakeasies](https://www.trendhunter.com/trends/blockbuster-speakeasy.md) - [Luxurious Membership-Based Hotel Initatives](https://www.trendhunter.com/trends/proper-club.md) - [Real-Time Movie Screening Alerts](https://www.trendhunter.com/trends/cinefind.md) - [AI-Powered Seamless Advertising Tools](https://www.trendhunter.com/trends/cinemark.md) - [To-Go Theater Popcorn](https://www.trendhunter.com/trends/perfectly-popcorn.md)