# Dapper Smartphone Wallets The Wally Case Adds a Discreet iPhone Wallet to Your Device Like a Sir By Andrew Sztein | Published 2013-02-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/iphone-wallet References: [yankodesign](http://www.yankodesign.com/2013/02/07/wally-the-iphone-wallet-case/) & [distilunion](http://www.distilunion.com/collections/frontpage/products/wally_iphone-wallet) Finding an [iPhone](https://www.trendhunter.com/trends/smartphonecharging-smart-wallets) wallet out there isn't difficult. Finding one that's as slick and sleek as the device itself is another matter entirely. Enter the Wally, a discreet iPhone wallet every bit as slim and svelte as the device it's attached to. Designed by Distilunion, the Wally attaches to the device using strong micro-suction instead of the standard plastic clips you normally would see on iPhone cases. The slim leather wallet not only holds a couple of your most used cards, but keeps them hidden from plain view, a common problem with many iPhone wallets. To pull the cards out, a cleverly implemented pull tab pops the cards out. Finally, no iPhone functionality is sacrificed with the Wally such as the camera and buttons on the side. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Slim Iphone Wallets:** The trend of slim iPhone wallets presents an opportunity for innovative designs that are as sleek as the device itself. - **Discreet Wallet Attachments:** The trend of discreet wallet attachments using micro-suction instead of plastic clips opens up possibilities for minimalistic and stylish designs. - **Hidden Card Storage:** The trend of hidden card storage in iPhone wallets creates opportunities for secure and convenient access to essential cards. ### Where This Applies - **Fashion Accessories:** Fashion accessory industry can tap into the trend of slim iPhone wallets to offer stylish and functional designs. - **Mobile Phone Accessories:** The mobile phone accessories industry can explore innovative ways to create discreet and minimalist wallet attachments for smartphones. - **Smartphone Wallet Manufacturing:** Manufacturers in the smartphone wallet industry can focus on developing solutions with hidden card storage for enhanced security and convenience. ## Related on Trend Hunter - [Slim Carry Accessories](https://www.trendhunter.com/trends/bellroy-mod.md) - [Smartphone-Charging Smart Wallets](https://www.trendhunter.com/trends/smartphonecharging-smart-wallets.md) - [Magnetic EDC Smartphone Wallets](https://www.trendhunter.com/trends/dango-magsafe-wallet.md) - [Minimalist Magnetized Smartphone Wallets](https://www.trendhunter.com/trends/bellroy-mag-wallet.md) - [Sleek Colorful Card Wallets](https://www.trendhunter.com/trends/wallet-30.md) - [Multifunctional Magsafe Wallets](https://www.trendhunter.com/trends/mag-flip.md) - [Magnetic Smartphone Stand Wallets](https://www.trendhunter.com/trends/satechi-magnetic-wallet-stand.md) - [Smartphone Wallet Folio Cases](https://www.trendhunter.com/trends/pad-quill-leathersafe-pocket-book.md) - [Wallet-Paired Smartphone Protectors](https://www.trendhunter.com/trends/iphone-15-wallet-case.md)