# High-End Rugged Smartphone Models This iPhone Ultra Concept by Jimmy Huynh Has a High-End Design By Michael Hemsworth | Published 2023-02-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/iphone-ultra-concept References: [yankodesign](https://www.yankodesign.com/2023/02/09/iphone-ultra-concept-images-show-a-rugged-phone-with-apple-watch-ultra-design-elements-and-a-new-camera-layout/?utm_source=rss&utm_medium=rss&utm_campaign=iphone-ultra-concept-images-show-a-rugged-phone-with-apple-watch-ultra-design-elements-and-a-new-camera-layout)  This iPhone Ultra concept smartphone has been designed by Jimmy Huynh as a [rugged model](https://www.trendhunter.com/trends/ulefone-armor-30-pro) of the Apple-branded mobile device ready to deliver impressive capabilities for active users. The smartphone follows on the design form of the [Apple Watch Ultra](https://www.trendhunter.com/trends/airpods-ultra-concept) smartwatch and has a decidedly chunkier construction with rounded edges to boot. The smartphone incorporates an Action Button onto the left-hand side of the device to help users easily activate their choice of function, while the opposite side has the sleep/wake button along with a Digital Crown, presumably for interface navigation without having to use the touchscreen. The iPhone Ultra concept smartphone is imagined with [two cameras lenses on the rear](https://www.trendhunter.com/trends/iphone-17-concept) with a LiDAR sensor and shows off what could be expected when Apple announces its next round of devices in the fall. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 90% | Activity: 83% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Rugged Smartphone Designs:** The demand for smartphones with rugged designs is increasing, creating the opportunity for companies to offer high-end models that can handle extreme conditions. - **Action Buttons on Smartphones:** The addition of action buttons on smartphones can improve user experience and efficiency, creating the opportunity for companies to innovate in this area. - **Multiple Camera Lenses on Smartphones:** Smartphones with multiple camera lenses, such as LiDAR sensors, are becoming more common and expected in new releases, creating the opportunity for companies to improve camera technologies and features. ### Where This Applies - **Smartphone Manufacturing:** Manufacturers have the opportunity to create more rugged high-end smartphone models to meet the increasing demand from active users. - **Technology Accessories:** The addition of action buttons and new smartphone features creates opportunities for companies that provide technology accessories to improve and innovate their products. - **Camera Technology:** As multiple camera lenses become standard on new smartphones, companies have the opportunity to improve camera technologies and offer new and advanced features. ## Related on Trend Hunter - [Immersive Titanium Smartphone Concepts](https://www.trendhunter.com/trends/iphone-14-ultra-concept.md) - [Ultra-Sleek Smartphone Concepts](https://www.trendhunter.com/trends/iphone-16-pro-concept.md) - [Ultra-Slim Folding Smartphone Concepts](https://www.trendhunter.com/trends/iphone-air-concept.md) - [Industrial Smartphone Concepts](https://www.trendhunter.com/trends/braun-what-if-phone.md) - [Vibrant Sharp-Edged Phones](https://www.trendhunter.com/trends/iphone-brutal.md) - [Sculpted Designer Smartphones](https://www.trendhunter.com/trends/iphone-15-pro-max-concept.md) - [Pocket Computer Smartphone Concepts](https://www.trendhunter.com/trends/iphone-16s-concept.md) - [Dual-Display Smartphone Concepts](https://www.trendhunter.com/trends/iphone-vision.md) - [Ultra-Durable Headphone Concepts](https://www.trendhunter.com/trends/airpods-ultra-concept.md)