# Unpopular Shoe Smartphone Spoofs This iPhone Spoof Ad Uses Crocs in the Place of the iPhone 5c By Alyson Wyers | Published 2013-09-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/iphone-spoof-ad References: [designtaxi](http://designtaxi.com/news/360623/In-iPhone-5C-Spoof-Ad-Croc-Shoes-Imagined-As-Colorful-Phones/) & [youtu.be](http://youtu.be/oOAJeL8avn4) Crocs replace the 5c in this [iPhone](https://www.trendhunter.com/trends/apple-data-auction-commercial) spoof ad making fun of the recent [Apple](https://www.trendhunter.com/trends/apple-trust-issues) product release. A variety of people use the shoe rather than a phone in different social settings. The Vienna-based advertising agency PKP BBDO parodies the original commercial by playing with the phrase 'for the colorful.' The [bright rubber shoes](https://www.trendhunter.com/trends/bubble-crush-clog) spawned significant hatred in recent years due to the visually unappealing, though comfortable, design. Scenes in the iPhone spoof ad include a man in a bathroom, a group of girls taking selfies, employees at work and other everyday occurrences such as sitting at a cafe, riding a bicycle and running errands. A particularly great moment is the wall of crocs. This parody commercial puts the classic banana phone joke to shame. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 31% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Anti-ads:** The trend of making anti-advertisements as a mockery on already famous brands or products is on the rise. - **Substitute Marketing:** Replacing products with highly unlikely substitutes to make a point can be a disruptive marketing strategy. - **Humorous Spoofs in Advertising:** Humorous spoofs of well-known commercials can grab attention and create buzz for a brand or product. ### Who This Affects Most - **Advertising:** Humorous spoofs can disrupt the advertising industry, as well as create buzz around a brand and create new marketing strategies. - **Fashion:** Fashion industry can leverage the trend of anti-ads and use humour to pivot on their audiences' mood to stand out in the market. - **Smartphone:** Smartphone industry can take notice on the trend of substitute marketing to differentiate their products from the competitors. ## Related on Trend Hunter - [Authentic Footwear Campaigns](https://www.trendhunter.com/trends/crocs-wonderfully-unordinary.md) - [Tech-Inspired Footwear](https://www.trendhunter.com/trends/microsoft-crocs.md) - [Outrageous Toe-Like Sandal Charms](https://www.trendhunter.com/trends/toe-jibbitz.md) - [Life-Sized Clog Costumes](https://www.trendhunter.com/trends/crocs-costume.md) - [Software-Inspired Clog Designs](https://www.trendhunter.com/trends/windows-xp-crocs.md) - [Character-Inspired Footwear](https://www.trendhunter.com/trends/crocs-squidward.md) - [Chunky Multi-Color Clogs](https://www.trendhunter.com/trends/bubble-crush-clog.md) - [Asian Film-Themed Promotions](https://www.trendhunter.com/trends/crocs-6.md) - [Snack-Stashing Boots](https://www.trendhunter.com/trends/pringles-x-crocs.md)