# Smartphone Reality Shoots iPhone Photography is the Latest in Capturing Life's Moments By Kamal Musharbash | Published 2010-09-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/iphone-photography References: [wired](http://www.wired.com/gadgetlab/2010/09/iphoneographers/?pid=238) & [zdw.posterous](http://zdw.posterous.com/) 'Wired' magazine featured an article regarding the ever-useful purposes of [iPhones](https://www.trendhunter.com/trends/pgytech-retrova) and their picture-taking capabilities. The featured [iPhone](https://www.trendhunter.com/trends/capture-one) photography, brilliantly labeled as 'iPhoneography,' showcases work from various international iPhone users. iPhone photography can be altered in many ways. Adding filters, and taking pictures via specific photography applications result in multi-faceted works which are truly groundbreaking. **Implications** - The iPhone and its built-in camera have revolutionized the way consumers snap photos. Instead of turning to a point-and-shoot camera, iPhone users are capturing moments on the go, customizing their photos with [special filters](https://www.trendhunter.com/trends/vsco-capture) and creative photo-manipulation techniques. Companies can take advantage of this exploding market by creating apps that allow users to manipulate their iPhone photos like a pro. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 88% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Iphoneography:** The trend of using iPhone cameras and specialized photo-editing apps to capture and manipulate high-quality images. - **Mobile Photo Editing:** The trend of using mobile devices to edit and enhance photos, rather than traditional desktop software. - **User-generated Content:** The trend of everyday users creating high-quality, professional-looking content using only their smartphones. ### Industries Being Reshaped - **Mobile App Development:** Opportunity to develop specialized mobile photo editing apps that offer professional-grade features and functionality. - **Photography Equipment:** Opportunity to create specialized lens attachments and other accessories for smartphones to enhance their photography capabilities. - **Social Media:** Opportunity to create social media platforms specifically for users to share and showcase their high-quality, user-generated smartphone photography content. ## Related on Trend Hunter - [Photo Editing Mobile Expansions](https://www.trendhunter.com/trends/capture-one.md) - [Smartphone Photography Editing Apps](https://www.trendhunter.com/trends/adobe-photoshop-app-for-iphone.md) - [Pro-Grade Smartphone Photography Controls](https://www.trendhunter.com/trends/miops-spark.md) - [Photography-Centric Smartphones](https://www.trendhunter.com/trends/ax-phone.md) - [Magnetic Smartphone Photography Accessories](https://www.trendhunter.com/trends/shiftcam-snapgrip.md) - [Power-Unlocking Camera Apps](https://www.trendhunter.com/trends/photon-camera-app.md) - [Photographer-Inspired Photo Apps](https://www.trendhunter.com/trends/the-leica-lux-app.md) - [Mobile Lighting Apps](https://www.trendhunter.com/trends/screen-fill-light.md) - [Content Creator Smartphone Cases](https://www.trendhunter.com/trends/ipix-iphone-case.md)