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# Super Smartphone Upgrades
The iPhone OS 4.0 Gives Your Favorite Device Some Extra Muscle

By Alex Scott | Published 2010-04-09 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/iphone-os-4-0
References: [huffingtonpost](http://www.huffingtonpost.com/2010/04/08/new-iphone-os-4-features_n_530401.html#s79671) & [apple](http://apple.com)

Just like your [Honda](https://www.trendhunter.com/trends/portable-generators) Civic, every once in a while your [mobile phone](https://www.trendhunter.com/trends/hmd-touch-4g) needs a little kick. The iPhone OS 4.0 is sure to take your smartphone experience to the next level. Recently introduced by Steve Jobs, the upgrade will be released for free later this year for [Apple](https://www.trendhunter.com/trends/iphone-event) users.

Some of the notable new features that the iPhone OS 4.0 will bring to the phone: a better multitasking platform, the iBook app, a unified email system that lets all your accounts go into one inbox, and wireless app distribution among other features. The upgrade is expected to be released some time this fall.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 88% | Activity: 98% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Better Multitasking Platform:** The new multitasking feature added by iPhone OS 4.0 presents opportunities for developers to create more innovative apps that can improve user experience.
- **Unified Email System:** The unified email system provided by iPhone OS 4.0 opens up opportunities for email marketing automation companies to reach customers more effectively by managing all email accounts in one place.
- **Wireless App Distribution:** The new feature of wireless app distribution in iPhone OS 4.0 creates potential for app developers and distributors to accelerate app updates and reach a wider audience in real-time.

### Sectors Adopting This

- **Smartphone Manufacturing:** Smartphone manufacturers can create further developments in phone optimization technology and tap into seamless cross-device functionalities presented by multitasking through the iPhone OS 4.0.
- **Mobile App Development:** The unified email system and wireless app distribution features of iPhone OS 4.0 offer mobile app developers and marketers an opportunity to improve customer engagement by streamlining email campaigns and app updates.
- **Mobile Marketing Automation:** The unified email system in the iPhone OS 4.0 upgrade provides mobile marketing automation companies an opportunity to optimize email marketing efforts and simplify their email sending process.

## Related on Trend Hunter

- [Smartphone Game Feature Expansions](https://www.trendhunter.com/trends/iphone-event.md)
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- [Mobile Operating System Debuts](https://www.trendhunter.com/trends/mobile-operating-system.md)
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- [iOS-Influenced Travel Apps](https://www.trendhunter.com/trends/uber-2.md)
