# iPhone 3G Abuse Tests iJustine Tries Dropvertising By Ayman | Published 2008-07-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/iphone-ijustine References: [adrants](http://www.adrants.com/2008/07/ijustine-beats-crap-out-of-iphone-still.php) & [tastyblogsnack](http://tastyblogsnack.com/2008/07/09/the-most-durable-iphone-ever/) Who would have thought that a pretty blonde like iJustine would give the [iPhone](https://www.trendhunter.com/trends/rugged-iphone-case) so much abuse? However, her iPhone abuse is turning out to be a perfect marketing angle. If any phone could survive abuse by the viral video comedian for a whole year, it's a great testament of the phone's quality. With the new 3G iPhone having a [plastic cover](https://www.trendhunter.com/trends/rugged-protective-case), I am not so sure it would have the same staying power as the first generation model. Watch the above video for some shots of the drops iJustine's [iPhone has endured](https://www.trendhunter.com/trends/iphone-brutal). iJustine says, "I've had my iPhone for over a year and it's survived everything! Never once did I even need to restore it.. either way, it's time for a new one. This Friday, July 11th will be the day!" ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 64% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Viral Drop Advertising:** Creating advertisements around drop tests and product durability to showcase quality and attract attention through shock and viral videos. - **Extended Product Longevity:** Designing products with durability in mind to withstand usage and abuse while showcasing longevity and quality. - **Tech Endurance Testing:** Conducting more robust product testing to showcase and promote product quality to consumers through a variety of circumstances. ### Who This Affects Most - **Mobile Technology:** Creating stronger, more durable mobile devices and marketing their resilience to appeal to potential consumers. - **Consumer Electronics:** Designing stronger, more durable electronic products that can withstand usage and abuse, and promoting their resilience through various testing methods. - **Marketing and Advertising:** Using drop and endurance testing as a new way to showcase product durability and quality in marketing campaigns. ## Related on Trend Hunter - [Super Protective Phone Cases](https://www.trendhunter.com/trends/bounce-case.md) - [High-End Rugged Smartphone Models](https://www.trendhunter.com/trends/iphone-ultra-concept.md) - [Premium Protective Phone Cases](https://www.trendhunter.com/trends/dbrand-tank-case.md) - [Functional Protective Phone Cases](https://www.trendhunter.com/trends/iphone-17-cases.md) - [Next-Gen Technology Glasses](https://www.trendhunter.com/trends/corning-gorilla-glass-victus-2.md) - [Gorpcore-Inspired Smartphone Accessories](https://www.trendhunter.com/trends/ultra-bounce-case.md) - [Kevlar Smartphone Cases](https://www.trendhunter.com/trends/rugged-iphone-case.md) - [Sophisticated Smartphone Cases](https://www.trendhunter.com/trends/sophisticated-smartphone-case.md) - [Ultra-Durable Smartphone Glasses](https://www.trendhunter.com/trends/gorilla-glass-victus-2.md)