# Covert Canteen Smartphones The iPhone Flask Serves Up a Liquid Social Lubricant By Amelia Roblin | Published 2011-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/iphone-flask References: [technabob](http://technabob.com/blog/2011/09/03/iphone-flask/) & [dhanai.net](http://www.dhanai.net/#/work) Without intending to put ideas into the heads of the young, I know it's only obvious what one would do with the iPhone Flask in his possession. For that matter, a mature crowd might be just as interested in this clever concept, because it would allow the owner to slip sips of his choice drink with little suspicion from his associates at the office. Dhanai Holtzclaw designed this iconic object to look exactly like the [Apple](https://www.trendhunter.com/trends/apple-ipro) [iPhone 4](https://www.trendhunter.com/trends/iphone-4-concept) -- from the exterior only of course. Inside the item there is a sealed and empty cavity that's suited to contain a serving of an alcoholic beverage perhaps. It's accessible through the headphone jack of the iPhone Flask, once you slide the aperture open with a mechanism on the top. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 25% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Covert Drinking:** Create discreet drinking accessories that allow individuals to consume alcohol without detection. - **Smartphone Innovation:** Explore the potential for transforming everyday devices, like smartphones, into hidden utility items. - **Office Concealment:** Develop products that enable individuals to hide personal items in plain sight, particularly in professional settings. ### Who This Affects Most - **Alcohol Accessories:** Design and produce innovative accessories for discreetly consuming alcohol, such as disguised flasks or hidden compartments. - **Consumer Electronics:** Leverage smartphone technology to create novel and practical innovations, including concealed compartments or secret features. - **Office Supplies:** Integrate hidden compartments or clever designs into office supplies and accessories, catering to professionals looking to conceal personal items. ## Related on Trend Hunter - [Minimalist Metallic EDC Flasks](https://www.trendhunter.com/trends/corkcicle-cool-flask.md) - [Sea-Inspired Anti-Smartphone Cocktails](https://www.trendhunter.com/trends/smartphonefasting-sour.md) - [AI-Enhanced Phone Cases](https://www.trendhunter.com/trends/the-flipper-by-heineken.md) - [Insulated Music-Playing Flasks](https://www.trendhunter.com/trends/vssl-insulated-flask.md) - [Phone-Integrated Water Bottle Designs](https://www.trendhunter.com/trends/builtin-phone-mount.md) - [Smartphone-Holding Water Bottles](https://www.trendhunter.com/trends/ringo-water-bottle.md) - [Hot Sauce Flasks](https://www.trendhunter.com/trends/fiesta-flask.md) - [Sleek Elevated Flat-Shaped Flasks](https://www.trendhunter.com/trends/watr.md) - [Branded Charging Can Sleeves](https://www.trendhunter.com/trends/juice-boost-charging-can-sleeve.md)