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# iPhone Fever
Crowd Control and Camping Out

By Trend Huntress | Published 2007-06-23 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/iphone-fever-crowd-control-and-camping-out
References: [gridskipper](http://gridskipper.com/travel/ultimate-iphone-campout-guide/) & [news.yahoo](http://news.yahoo.com/s/nf/20070622/tc_nf/53264_ylt=AhgH.0DWq049f7G_mfi7IbIjtBAF)

June 29 is the release date for [Apple's](https://www.trendhunter.com/trends/apple-4) highly anticipated [iPhone](https://www.trendhunter.com/trends/peek-performance). [AT&T](https://www.trendhunter.com/trends/att-next-up-anytime) stores nationwide are gearing for the 6:00 PM "sharp" launch time by closing the stores starting at 4:30 to prepare for the onslaught of technophiles.

Gridskipper.com has posted the [Ultimate iPhone Campout Guide](http://gridskipper.com/travel/ultimate-iphone-campout-guide) to map out urban Apple Store hotspots where shoppers can be first in line for the trendy gadget. Some locations are already working with local law enforcement to plan for crowd control.

AT&T Wireless has added 2,000 more salespeople to their retail stores in preparation for iDay.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 33% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What Makes This Trend Stand Out

- **Crowd Control:** Opportunity for innovative crowd management solutions to ensure smooth product launches and events.
- **Technophile Culture:** Opportunity to capitalize on the growing demand for cutting-edge gadgets and technology.
- **Retail Staffing:** Opportunity to explore new staffing strategies to meet the increased demand during product releases and peak shopping periods.

### Sectors Adopting This

- **Event Management:** Disruptive innovation opportunities in developing advanced crowd control systems and strategies for product launches and large-scale events.
- **Technology Retail:** Disruptive innovation opportunities in creating immersive shopping experiences and specialized services for technophile customers.
- **Human Resources:** Disruptive innovation opportunities in implementing efficient hiring, training, and scheduling solutions to meet fluctuating staffing needs in retail.

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