# Camera-Enabled Smartphone Cases The BRIC+ Productivity Case is an iPhone Camera Case By Michael Nieto | Published 2013-12-13 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/iphone-camera-case References: [geeky-gadgets](http://www.geeky-gadgets.com/bric-battery-and-3-5x-optical-camera-lens-case-for-iphone-5-and-5s-13-12-2013/) & [kickstarter](http://www.kickstarter.com/projects/968373167/bric-zoom-enhancement-power-case-for-iphone-5-and?ref=category) The new BRIC+ Productivity Case is one of the most advanced iPhone camera cases. This is a premium and durable case that has a built-in camera lens add-on for the iPhone 5 and 5S models. It features a 2.5X extended battery life and a [3.5X optical](https://www.trendhunter.com/trends/sandmarc-telephoto-tetraprism) to capture high-quality images. The added power, premium protection and zoom enhancements make this product accessible and efficient for photographers. Instead of just using the [iPhone camera lens](https://www.trendhunter.com/trends/leica-lux), this product has a case to go with it that will turn your [smartphone into a professional tool](https://www.trendhunter.com/trends/stage-powergrip). It has all the necessities with the best protection for optimal use. For those photographers who want to enhance and get the most out of their phone, the BRIC+ is the perfect iPhone camera case. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 41% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What's Driving This Trend - **Advanced Iphone Camera Cases:** Disruptive innovation opportunity: Develop even more advanced camera cases for smartphones with improved features and functionalities. - **Built-in Camera Lens Add-ons:** Disruptive innovation opportunity: Create camera lens add-ons that can be integrated into smartphone cases, eliminating the need for separate lenses. - **Enhanced Smartphone Photography Accessories:** Disruptive innovation opportunity: Design accessories that enhance smartphone photography, such as extended battery life and zoom capabilities, to provide photographers with a more seamless and efficient experience. ### Who This Affects Most - **Consumer Electronics:** Disruptive innovation opportunity: Develop innovative smartphone accessories that cater to the growing demand for advanced photography capabilities. - **Mobile Phone Accessories:** Disruptive innovation opportunity: Create camera-related smartphone accessories that enhance user experience and offer added value. - **Photography Equipment:** Disruptive innovation opportunity: Explore the integration of smartphone technology with traditional photography equipment to create new and versatile tools for photographers. ## Related on Trend Hunter - [Action Button Smartphone Cases](https://www.trendhunter.com/trends/bangcase.md) - [Photographer-Targeted Phone Cases](https://www.trendhunter.com/trends/phone-cases1.md) - [Smartphone Dual Screen Cases](https://www.trendhunter.com/trends/selfix.md) - [Pro-Grade Aftermarket Smartphone Lenses](https://www.trendhunter.com/trends/sandmarc-telephoto-6x.md) - [Pro-Grade Smartphone Cameras](https://www.trendhunter.com/trends/switchlens.md) - [Connected Display Smartphone Cases](https://www.trendhunter.com/trends/reetle-smartink-i.md) - [Secondary Display Smartphone Cases](https://www.trendhunter.com/trends/selfix-case.md) - [Camera-Compatible Phone Cases](https://www.trendhunter.com/trends/new-case-series.md) - [Hidden Storage Smartphone Cases](https://www.trendhunter.com/trends/sd-card-phone-case.md)