# Phone Yoga Ads Zin Cleverly Acknowledges the iPhone Bendgate Issues By Laura McQuarrie | Published 2014-09-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/iphone-bendgate References: [coloribus](http://www.coloribus.com/adsarchive/prints/zin-pilates-skill-19769505/resizes/1024/) & [zinpilates](http://www.zinpilates.com/) Over the last few days there has been a lot of talk surrounding the "iPhone Bendgate," and brands all over the world are piping up in response, whether it involves a product or service related to technology or not. The scandal involves claims of the [iPhone 6 Plus](https://www.trendhunter.com/trends/iphone-pocket) warping, just from being placed in a pocket, or by applying a little force with your own two hands. In this case, the print ad for Zin Pilates and yoga pokes fun of the bending phone, noting that it's a skill rather than a fault. The [bendy fitness ad](https://www.trendhunter.com/trends/educational-pilates-campaign) makes it seem like that even if something as unlikely as a rigid phone can bend, so can anyone who considers themselves to be as stiff as a board. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 63% | Activity: 73% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Phone Yoga Trend:** Opportunity to develop innovative yoga practices using smartphones as a key tool for flexibility and strength training. - **Brands Responding to Iphone Bendgate Trend:** Opportunity for brands to leverage the iPhone Bendgate scandal for creative marketing campaigns and product offerings. - **Humor in Advertising Trend:** Opportunity to incorporate humor and satire into advertising campaigns to create memorable and relatable content. ### Where This Applies - **Fitness and Wellness Industry:** Opportunity to develop fitness apps and programs that combine yoga and smartphone usage for flexibility training. - **Marketing and Advertising Industry:** Opportunity for advertising agencies to create campaigns that tap into current trends and consumer conversations, like the iPhone Bendgate scandal. - **Technology Industry:** Opportunity for smartphone manufacturers to address the iPhone Bendgate issues and develop more durable and flexible phone designs. ## Related on Trend Hunter - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Wacky Design Smartphones](https://www.trendhunter.com/trends/playful-phone-experimentation.md) - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Uncomfortable Anti-Tech Rings](https://www.trendhunter.com/trends/uscellular.md) - [Malleable Wearable Smartphones](https://www.trendhunter.com/trends/motorola-adaptive-display-concept.md) - [Phone Stand Chicken Boxes](https://www.trendhunter.com/trends/voxi-boxi.md) - [Flexible Folding Concept Phone](https://www.trendhunter.com/trends/flex-in-out-flip.md)