# Bathtime Smartphone Holders Inflatable iPhone Arm Lets You Interact with Your Device While Soaking By Amelia Roblin | Published 2015-02-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/iphone-arm References: [bookofjoe](http://www.bookofjoe.com/2015/02/bath-air-pillow-smartphone-holder-.html) & [japantrendshop](http://www.japantrendshop.com/bath-air-pillow-smartphone-holder-p-2741.html) Can you not part with your mobile phone even when you're bathing? This iPhone arm guarantees that you won't have to; it's been designed to hold your device hands-free, and to keep your handset safe from water damage. Sold by the [Japan Trend Shop](https://www.trendhunter.com/trends/japan-edition-ginza), the Bath Air Pillow Smartphone Holder offers two types of comfort while you're getting clean. This product is based on a blow-up cushion with a branching extension that wraps around the user's body to terminate about a foot away from his face. This end has been equipped with a clear plastic pocket that still affords touchscreen interaction, without a worry that liquid will get into it. Sit back in your bathtub and have access to [YouTube](https://www.trendhunter.com/trends/smart-waterproof-tv), [Netflix](https://www.trendhunter.com/trends/kylie-netflix) or any other entertaining apps, provided by the convenience of this iPhone arm. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 39% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Smartphone Accessibility:** The development of smartphone holders that allow hands-free usage in unique environments such as bathtubs. - **Waterproof Technology:** The emergence of innovative solutions to protect smartphones from water damage, such as the clear plastic pocket in the Bath Air Pillow Smartphone Holder. - **Multimedia Integration:** The integration of entertainment apps, like YouTube and Netflix, with smartphone holders for a more immersive experience in the bathtub. ### Industries Being Reshaped - **Consumer Electronics:** Consumer electronics companies can explore opportunities to design and market specialized smartphone holders for unique environments, enhancing user experience. - **Waterproofing Solutions:** Companies focusing on waterproofing technology can collaborate with smartphone accessory manufacturers to develop innovative products that protect devices from water damage. - **Entertainment Streaming Services:** Streaming service providers can partner with smartphone holder manufacturers to create customized apps that offer an immersive entertainment experience for users in bathtubs. ## Related on Trend Hunter - [Multi-Functional Smartphone Holders](https://www.trendhunter.com/trends/meboge.md) - [Wrist-Worn Smartphone Holders](https://www.trendhunter.com/trends/match-phone-holder.md) - [Gesture Control Smartphone Holders](https://www.trendhunter.com/trends/rimo-phone-holder.md) - [Fashionable Inflated Phone Cases](https://www.trendhunter.com/trends/air-case-2.md) - [Gripping Smartphone Mount Stands](https://www.trendhunter.com/trends/kling-kong-smartphone-kickstand.md) - [Smartphone-Holding Water Bottles](https://www.trendhunter.com/trends/ringo-water-bottle.md) - [Branded Smartphone Parasols](https://www.trendhunter.com/trends/phone-parasol.md) - [Mobile Reading Accessories](https://www.trendhunter.com/trends/astropads-new-bookcase.md) - [Acrylic Smartphone Addiction Accessories](https://www.trendhunter.com/trends/methaphone.md)