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# Merit Giving Mobiles
An iPhone App That Gives You Credit for Whatever You Do

By Susan Read | Published 2009-07-28 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/iphone-app-merit-points
References: [gizmodo](http://gizmodo.com/5324085/booyah-society-gives-you-points-for-doing-pretty-much-anything) & [booyah](http://booyah.com/)

The welcome screen to this handy [iPhone](https://www.trendhunter.com/trends/ethical-barcode) app asks, “Have you had a Booyah moment today?” If you’ve already made it out of bed, the answer is “Yes!”

The Booyah Society is a free, new iPhone App that awards a system of merit points for achieving, well, just about anything. Booyah encourages users to partake in a range of activities, from fitness to shopping, but you get a thumbs up for whatever you do.

While the points-for-participation app may feel a little misguided in its infancy, Apple has big plans for the future. The Booyah Society is linked to social networking sites like [Facebook](https://www.trendhunter.com/trends/faxo) and [Twitter](https://www.trendhunter.com/trends/sleepagotchi), so that users can link experience points to their homepages. There is also a privacy option for personal goals - but what’s the fun of that?

I just ate an entire box of Oreos. Booyah!

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 12% | Activity: 82% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What's Driving This Trend

- **Points-for-participation Apps:** Disruptive innovation opportunity: Develop a unique points-for-participation app that incentivizes users to engage in various activities and rewards them accordingly.
- **Integration of Social Networking:** Disruptive innovation opportunity: Create an app that seamlessly integrates with popular social networking sites to allow users to showcase their achievements and experiences.
- **Privacy-enabled Goal Tracking:** Disruptive innovation opportunity: Design an app that offers privacy options for users to track personal goals and achievements without sharing them on social media.

### Who This Affects Most

- **Mobile App Development:** Disruptive innovation opportunity: Develop innovative mobile apps that gamify experiences and reward users for their participation in diverse activities.
- **Social Media:** Disruptive innovation opportunity: Explore ways to optimize social networking platforms by integrating them with apps that encourage user engagement and showcase accomplishments.
- **Personal Goal Tracking:** Disruptive innovation opportunity: Create advanced goal-tracking apps that offer privacy options and customized tracking features to assist individuals in achieving personal goals.

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