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# iPhone Confessionals
Exclusive Video From American Idol Through iPhone Apps

By Going Like Sixty | Published 2009-03-11 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/iphone-app-exclusive-video-of-american-idol
References: [news.cnet](http://news.cnet.com/8301-17938_105-10192187-1.html?part=rss&tag=feed&subj=Crave)

While the innerwebs are all a-[Twitter](https://www.trendhunter.com/trends/divine-app) with the fact that American Idol voting at 1-866-IDOLS13 hooks up to a phone sex line, American Idol fans are getting all excited about the [iPhone](https://www.trendhunter.com/trends/final-cut-camera-app) App that brings fresh American Idol videos for $1.99. Each week, the iPhone app will stream exclusive American Idol videos, many of which will be done in a confessional nature and will take you into the Idol world.

**Implications** - Consumers are constantly looking to seek out more information on their favorite figures in the media. Products integrated with certain popular characters are appealing to those who desire a deeper connection to those they watch on television or the big screen. Companies trying to increase their appeal on the modern market could focus on this when creating their items.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 55% | Activity: 8% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### What's Driving This Trend

- **Celebrity Confessionals:** Opportunity for companies to provide exclusive content and products featuring behind-the-scenes access to popular figures.
- **Streaming Subscription Apps:** Opportunity for companies to provide subscription based video content, similar to the American Idol iPhone app.
- **Interactive Media Experiences:** Opportunity for companies to create interactive experiences and engagement through the integration of popular figures and characters.

### Who This Affects Most

- **Media & Entertainment:** Industry with potential to develop and market apps featuring behind-the-scenes exclusive content to generate fan engagement and revenue.
- **Technology:** Industry with potential to develop new apps and platforms for streaming subscription based video content.
- **Marketing & Advertising:** Industry with potential to create interactive media experiences, using popular characters and figures to engage consumers in a deeper connection.

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