# High-End Smartphone Cameras The New iPhone 7 Camera Boasts Several High-Tech Features By Katherine Pendrill | Published 2016-09-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/iphone-7-camera References: [bustle](http://www.bustle.com/articles/182324-how-is-the-iphone-7-different-from-the-iphone-6-apple-has-some-surprises-in-store) & [apple](http://www.apple.com/iphone-7/) Described as "the best camera ever made in any smartphone," by [Apple's](https://www.trendhunter.com/trends/iphone-16) VP of marketing Phil Schiller, the new iPhone 7 camera is sure to be a selling point for amateur photographers and [Instagram](https://www.trendhunter.com/trends/aipowered-smartphone-gimbal)-influencers everywhere. Unlike the previous model, the iPhone 7 boasts a new [dual-sensor, back-facing camera system](https://www.trendhunter.com/trends/pura-80-ultra). The new 12MP camera boasts advanced features such as optical image stabilization, an ƒ/1.8 aperture and a six-element lens that will better process photos taken under low-light conditions. The new system will also allow users to switch between the front and rear cameras with just the touch of a button, making it extremely user-friendly. With a growing number of consumers using their smartphone to take pictures instead of a digital camera, the new iPhone 7 camera is certainly a powerful selling feature. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 42% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Dual-sensor Cameras:** Opportunity to develop and market smartphones with dual-sensor camera systems offering advanced features and user-friendly functionality. - **Low-light Photography:** Potential for innovation in camera technology that can capture high-quality photos under low-light conditions, catering to the growing demand for better smartphone photography. - **Seamless Camera Switching:** Opportunity to create smartphones with a seamless switching mechanism between front and rear cameras, enhancing user experience and convenience. ### Where This Applies - **Smartphone Manufacturing:** Smartphone manufacturers can explore incorporating dual-sensor camera technology and advanced low-light photography features into their devices. - **Camera Technology:** Companies specializing in camera technology can develop innovative solutions and lenses to enhance low-light photography capabilities and seamless camera switching. - **Photography Accessories:** Opportunity for the development of accessories such as lens attachments and smartphone cases that optimize the photography experience on smartphones with high-end cameras. ## Related on Trend Hunter - [Advanced Camera-Inspired Smartphones](https://www.trendhunter.com/trends/iphone-16.md) - [Photography-Centric Smartphones](https://www.trendhunter.com/trends/ax-phone.md) - [Durable Pro-Inspired Smartphones](https://www.trendhunter.com/trends/iphone-17.md) - [Color-Infused Glass Smartphones](https://www.trendhunter.com/trends/iphone-15.md) - [Photographer-Targeted Smartphones](https://www.trendhunter.com/trends/sony-xperia-proi.md) - [Camera-Highlighting Smartphones](https://www.trendhunter.com/trends/google-pixel-7.md) - [Camera-Centric Chinese Smartphones](https://www.trendhunter.com/trends/cameracentric-chinese-smartphones.md) - [Oversized Camera Smartphone Models](https://www.trendhunter.com/trends/vivo-x80-pro.md) - [Flagship AI-Powered Smartphones](https://www.trendhunter.com/trends/sony-xperia-1-vii.md)