# HIV-Fighting Smartphones The iPhone 7 and 7 Plus (PRODUCT)RED Special Edition are Charitable By Michael Hemsworth | Published 2017-03-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/iphone-7-and-7-plus References: [geeky-gadgets](http://www.geeky-gadgets.com/product-red-iphone-7-and-iphone-7-plus-special-edition-smartphones-launched-22-03-2017/) & [apple](http://www.apple.com/newsroom/2017/03/apple-introduces-iphone-7-and-iphone-7-plus-productred-special-edition.html) In a bid to help put proceeds towards the Global Fund to [fight HIV/AIDS](https://www.trendhunter.com/trends/hiv-resource-center), the iPhone 7 and 7 Plus (PRODUCT)RED Special Edition are a new product offering from the tech brand. Like other products that feature the (PRODUCT)RED branding before it, the iPhone 7 and iPhone 7 Plus come in a striking red color style that is stylish as well as a way to remind users of the continuing fight against HIV/AIDS. Set to start retailing on Friday, March 24 the iPhone 7 and 7 Plus (PRODUCT)RED Special Edition will send proceeds from the sale of the new device to help fight the spread of HIV/AIDS and get more people on ARV (antiretroviral) treatment. The device marks the 10th year that [Apple](https://www.trendhunter.com/trends/iphone-14) has been working with (RED). ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 72% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Charitable Product Offerings:** Offering special edition products to support a cause can increase brand loyalty and generate revenue for charitable organizations. - **Cause Marketing:** Aligning a brand with a social cause can help to boost brand image and social impact, leading to increased profits and customer loyalty. - **Smartphone Philanthropy:** Brands can leverage the ubiquity and popularity of smartphones to raise awareness and funds for charitable causes. ### Where This Applies - **Technology:** Tech companies can offer charitable product lines or partner with nonprofits to generate revenue and support social causes. - **Social Impact:** Focusing on social impact can increase brand loyalty and attract socially conscious consumers, creating business opportunities that benefit both the company and society. - **Nonprofit Organizations:** Charitable organizations can partner with businesses to generate revenue and increase awareness for social causes, leveraging the popularity and reach of consumer brands. ## Related on Trend Hunter - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [Safety-Focused Smartphone Models](https://www.trendhunter.com/trends/iphone-14.md) - [Cause-Benefiting Scent Capsules](https://www.trendhunter.com/trends/aroma360.md) - [Color-Infused Glass Smartphones](https://www.trendhunter.com/trends/iphone-15.md) - [Confetti-Style Pride Month Accessories](https://www.trendhunter.com/trends/apple-watch-pride-edition-sport-band.md) - [Durable Pro-Inspired Smartphones](https://www.trendhunter.com/trends/iphone-17.md) - [5G-Enabled Legacy Smartphone Models](https://www.trendhunter.com/trends/new-apple-iphone-se.md) - [Yellow-Tonal Phone Exteriors](https://www.trendhunter.com/trends/iphone-14-1.md) - [Forest-Inspired Smartphone Finishes](https://www.trendhunter.com/trends/green-iphone-finishes.md)