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# Oversized Mobile Makeovers
Apple Unveiled its Second Smartphone Model with New the iPhone 6 Plus

By Meghan Young | Published 2014-09-09 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/iphone-6-plus
References: [mashable](http://mashable.com/2014/09/09/apple-iphone-6-plus/) & [apple](http://www.apple.com)

Just when people were getting geared up for the announcement of the Apple iPhone 6, the company decided to release two smartphones including the iPhone 6 Plus. Dubbed a 'phablet,' it is a phone and tablet in one thanks to its larger size and higher resolution of 1920x1080. Although not as high as the resolutions from the LG G3 and [Galaxy Note 4](http://www.trendhunter.com/trends/galaxy-note-4), it's a record for Apple devices. The iPhone 6 Plus also comes with a 64-bit A8 processor with a brand new camera sensor and optical image stabilization.

Like the [iPhone 6](http://www.trendhunter.com/trends/apple-iphone-6), the iPhone 6 Plus boasts an 8 megapixel camera with True Tone flash and a 2.2 aperture and an all new sensor. It will be available in three colors: gold, space gray and silver. Although the iPhone 6 Plus hits stores on September 19, 2014, it can be pre-ordered on September 12.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 31% | Activity: 53% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Phablet Technology:** Disruptive innovation opportunity: Develop new features and functionality specific to the larger size and resolution of phablets like the iPhone 6 Plus.
- **Improved Camera Sensors:** Disruptive innovation opportunity: Create advanced camera technologies and image stabilization systems for smartphone manufacturers to incorporate into their devices.
- **Pre-ordering:** Disruptive innovation opportunity: Implement new and efficient pre-ordering systems to streamline the purchasing process for highly anticipated products.

### Sectors Adopting This

- **Mobile Device Manufacturing:** Disruptive innovation opportunity: Explore the production of phablets and develop cutting-edge components and designs to cater to the demands of the market.
- **Camera Technology:** Disruptive innovation opportunity: Collaborate with smartphone manufacturers to improve camera sensors and image stabilization technology for enhanced photography experiences.
- **E-commerce:** Disruptive innovation opportunity: Enhance the pre-ordering process and develop seamless online shopping platforms to cater to the growing demand for highly anticipated products.

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