# Beer-Submerged Phone Tests Reviveaphone Shows That iPhone 6 Dropped into Beer Doesn't Phase It By Laura McQuarrie | Published 2014-10-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/iphone-6-dropped References: [adsoftheworld](http://adsoftheworld.com/media/online/reviveaphone_worlds_first_iphone_6_dumped_in_a_pitcher_of_beer) & [reviveaphone](http://reviveaphone.com/) With the release of the [Apple](https://www.trendhunter.com/trends/iphone-ultra-concept) [iPhone 6](https://www.trendhunter.com/trends/smartphone-filter-kit), it was a pretty big deal that the first person to get one in Australia accidentally dropped their new phone on live TV—but Reviveaphone purposefully had its iPhone 6 dropped into a bucket of beer. Similarly, for the stunt, a guy was flown out to Australia in order to be one of the first to snag the new Apple product. The guy managed to bribe a couple already waiting in line for the phone, so that he could get it first. Then, the phone was taken home and as planned, dropped into a bucket of beer. Although this would be a nightmare for most people, Reviveaphone is a chemical solution that prevents the circuitry of a wet phone from being permanently damaged, so no harm was really done. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 15% | Activity: 68% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Waterproof Technology:** The rise of waterproof technology presents opportunities for creating innovative and durable electronic devices that can withstand water damage. - **Damage Prevention Solutions:** There is a growing demand for innovative solutions that can prevent damage to electronic devices, such as chemical solutions like Reviveaphone. - **Stunt Marketing:** The use of attention-grabbing stunts in marketing campaigns can create buzz and generate excitement around a product like the iPhone 6. ### Industries Being Reshaped - **Electronics:** The electronics industry can explore the integration of waterproof technology into a wide range of devices, ensuring durability and protection against water damage. - **Mobile Accessories:** Manufacturers of mobile accessories can develop and market damage prevention solutions, such as chemical solutions or protective cases, to enhance the longevity of smartphones. - **Advertising and Marketing:** The advertising and marketing industry can leverage the impact of attention-grabbing stunts to create memorable and viral campaigns for a variety of products and services. ## Related on Trend Hunter - [AI-Enhanced Phone Cases](https://www.trendhunter.com/trends/the-flipper-by-heineken.md) - [Recharging Beer Fridges](https://www.trendhunter.com/trends/corona-recharge.md) - [Nostalgic Beer Brand Phones](https://www.trendhunter.com/trends/the-boring-phone.md) - [Fun-Focused Festival Phones](https://www.trendhunter.com/trends/brahma-phone.md) - [Diving-Friendly Smartphone Cases](https://www.trendhunter.com/trends/divevolk-seatouch-4-max-platinum.md) - [Beer Insurance Policies](https://www.trendhunter.com/trends/heinecare.md) - [Super Protective Phone Cases](https://www.trendhunter.com/trends/bounce-case.md) - [High-End Rugged Smartphone Models](https://www.trendhunter.com/trends/iphone-ultra-concept.md) - [Limited Minimal Branded Beers](https://www.trendhunter.com/trends/nothing-beer.md)