# Heart-Warming Phone Promos The iPhone 4 FaceTime Commercial Will Lift Your Spirits By Katherinev123 | Published 2010-06-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/iphone-4-facetime References: [engadget](http://www.engadget.com/2010/06/07/apples-iphone-4-promo-videos-and-sam-mendes-video-calling-ad/) There's almost no reason to feel blue when one has the [iPhone 4](https://www.trendhunter.com/trends/iphone-4-concept), and when you see this iPhone 4 FaceTime commercial, you'll understand why. Created by Sam Mendes in promotion of the iPhone 4 FaceTime video calling feature, the commercial shows family members, friends and lovers calling each other using the phone's video chat. To drive the point home that using the iPhone 4 FaceTime feature will put a smile on your face, the commercial doesn't quit with the [happy, mood-boosting music](https://www.trendhunter.com/trends/make-life-brighter). Watch the video here, and click the source links to see more promo videos for the iPhone 4 on [Engadget](https://www.trendhunter.com/trends/project-cyberdeck). ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 61% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Video Chat:** Disruptive innovation opportunities could include the development of new video chat platforms and technologies that enhance the user experience. - **Emotional Marketing:** Disruptive innovation opportunities may involve exploring new ways to incorporate emotional storytelling and marketing techniques in promotional campaigns. - **Enhanced Communication:** Disruptive innovation opportunities could involve creating innovative communication devices or features that enhance connectivity and emotional connection between users. ### Who This Affects Most - **Technology:** Technology industries could explore disruptive innovation opportunities in the development of advanced video chat software and hardware. - **Advertising:** The advertising industry could capitalize on disruptive innovation opportunities by incorporating emotional storytelling and marketing techniques in promotional campaigns. - **Telecommunications:** The telecommunications industry may find disruptive innovation opportunities in the creation of new communication devices or features that enhance connectivity and emotional connection. ## Related on Trend Hunter - [Nostalgic Lunar New Year Spots](https://www.trendhunter.com/trends/chinese-new-year-film.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Charged Phone Ads](https://www.trendhunter.com/trends/apples-miss-you.md) - [Smartphone-Shot Festive Short Films](https://www.trendhunter.com/trends/i-made-a-mixtape-for-you.md) - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Vibrant Snowy Holiday Campaigns](https://www.trendhunter.com/trends/share-the-joy.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [Smartphone-Filmed Festive Campaigns](https://www.trendhunter.com/trends/little-garlic.md)