# Always-On Display Smartphones The iPhone 14 Pro Features a 48MP Camera, Crash Detection and More By Michael Hemsworth | Published 2022-09-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/iphone-14-pro References: [apple](https://www.apple.com/newsroom/2022/09/apple-debuts-iphone-14-pro-and-iphone-14-pro-max/) & [apple](https://www.apple.com)  The [Apple](https://www.trendhunter.com/trends/iphone-14) iPhone 14 Pro and [iPhone 14 Pro Max](https://www.trendhunter.com/trends/hard-graft-fuzzy-iphone-case) have been shown off as a high-end series of smartphones for users to choose as their next device. Powered by the A16 Bionic chip, the smartphones feature a professional camera layout with a 48MP Main camera to take stunning photos with ease. The device also introduces [Emergency SOS via satellite](https://www.trendhunter.com/trends/apple-watch-ultra-3) and the Crash Detection features to keep users feeling safer when heading out on an adventure or getting into a vehicle. The iPhone 14 Pro and iPhone 14 Pro Max also showcase the new Dynamic Island feature that changes a small portion of the display in the upper section around the front-facing camera array and sensors. Users will also enjoy the Always-On Display to stay up-to-date with notifications without having to wake the device. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 90% | Activity: 61% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Always-on Display:** The implementation of an Always-On Display is an opportunity to develop new types of notifications and ways of displaying information, improving user experience and convenience. - **Professional Cameras on Smartphones:** Improving camera technology on smartphones is disrupting the professional camera industry by providing an alternative to expensive equipment, creating new opportunities for mobile photographers and videographers. - **Safety and Emergency Features on Smartphones:** Smartphone integration of safety and emergency features is disrupting traditional methods, and opening up new opportunities for emergency service providers to develop innovative technologies and services to improve public safety. ### Where This Applies - **Consumer Electronics:** The development of Always-On Displays in smartphones is disrupting the consumer electronics industry, as companies iterate on ways to improve user convenience and expand the use of the technology in other devices. - **Photography and Videography:** The introduction of professional-level camera technology in smartphones offers a disruptive innovation opportunity for the photography and videography industry to create and market equipment and software to enhance the capabilities of mobile phones. - **Emergency Services:** The integration of safety and emergency features in smartphones has the potential to transform the emergency services industry by providing real-time data and location information, creating opportunities for developers to create more advanced technologies for emergency service providers. ## Related on Trend Hunter - [Safety-Focused Smartphone Models](https://www.trendhunter.com/trends/iphone-14.md) - [Pro-Grade AI Smartphone Models](https://www.trendhunter.com/trends/iphone-16-pro.md) - [Advanced Camera-Inspired Smartphones](https://www.trendhunter.com/trends/iphone-16.md) - [Durable Pro-Inspired Smartphones](https://www.trendhunter.com/trends/iphone-17.md) - [Color-Infused Glass Smartphones](https://www.trendhunter.com/trends/iphone-15.md) - [Aluminum Unibody Smartphones](https://www.trendhunter.com/trends/iphone-17-pro.md) - [Sculpted Designer Smartphones](https://www.trendhunter.com/trends/iphone-15-pro-max-concept.md) - [Ultra Slim Light Smartphones](https://www.trendhunter.com/trends/iphone-air-1.md) - [Angular Flagship Smartphone Models](https://www.trendhunter.com/trends/xiaomi-14.md)