# Golden Boho Chic Campaigns The Ipekyol Spring 2014 Campaign is Fierce and Seductive By Farida Helmy | Published 2014-02-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ipekyol-spring-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/karmen-pedaru-ipekyol-spring-2014-campaign/) & [ipekyol.tr](http://www.ipekyol.com.tr/kurumsal/lookbook-100) Looking like a statuesque golden goddess, Estonian model Karmen Pedaru looks glam and boho chic for the Ipekyol Spring 2014 campaign. Bronzed and glossy golden, the brunette bombshell looks like what summer would be if it were in human form. Keeping the backdrop subtle and stark, the block olive color does wonders for Pedaru's complexion in the Ipekyol Spring 2014 campaign. The top model looks sensual and comfortable in the [spring/summer 2014 collection](https://www.trendhunter.com/trends/sel-de-mer) making for the perfect spring lookbook. Photographed by Mert Alas and Marcus Piggott, Pedaru glamorously poses in the seasons best pieces that range from [fringe embellishments](https://www.trendhunter.com/trends/velvet-heat), to eclectic prints to mini skirts styled by Semra Russell. With Pedaru's bronzed skin and her summery curly, the [spring campaign ads](https://www.trendhunter.com/trends/contemporary-femininity) are fierce. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 87% | Activity: 73% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Boho Chic Fashion:** Opportunity for fashion brands to embrace boho chic styles and incorporate them into their collections for a fresh and trendy look. - **Glamorous Spring Lookbooks:** There is potential for brands to create visually stunning and alluring lookbooks for their spring collections, showcasing models in glamorous settings. - **Eclectic Prints and Fringe Embellishments:** Designers can explore the use of bold prints and fringe details in their collections to cater to the demand for unique and statement-making fashion pieces. ### Sectors Adopting This - **Fashion:** Fashion brands can capitalize on the boho chic trend and create collections and campaigns that appeal to consumers looking for stylish and contemporary clothing options. - **Advertising/marketing:** Advertising agencies can work with fashion brands to create visually captivating campaigns that highlight the glamor and allure of their spring collections. - **Photography:** Photographers specializing in fashion photography can take inspiration from the Ipekyol campaign's aesthetic and create their own visually striking images for fashion clients. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md)