# iPad-Blasting Tax Ads Destroying Gadgets is Equated to Spending Money During Tax Season By Jordon Chiarelli | Published 2010-09-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ipad-shot-with-shotgun References: [brandinfection](http://www.brandinfection.com/2010/08/19/ipad-shot-with-shotgun-video/) & [freetaxusa](http://www.freetaxusa.com/) Sometimes an ad's message is often trumped by striking visuals, which is the case for this ad about the money spent during tax preparation from [Free Tax USA](http://www.freetaxusa.com/). As you can see, a shotgun blast through an iPad is meant to represent the frustration of the American individual during a vexing time. Even if the message is a bit fuzzy, you cannot deny that the slow motion is a perfect touch. I'm also sure a few of us were interested to see what firing off rounds into an iPad would look like. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 7% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Destructive Advertising:** Using striking visuals to convey a message rather than relying on the text of an ad. - **Emotional Marketing:** Creating an emotional response in the viewer to drive home a message. - **Slow Motion Advertising:** Using the deliberate slowing of movement to create a dramatic effect in an advertisement. ### Who This Affects Most - **Online Tax Preparation:** Exploring innovative ways to stand out in a highly competitive industry. - **Consumer Electronics:** Finding unique uses for technology in marketing campaigns to appeal to a younger, tech-savvy audience. - **Film and Entertainment:** Collaborating with advertisers to create high-quality, visually stunning commercials that capture attention and generate buzz. ## Related on Trend Hunter - [Tax-Season Online Campaigns](https://www.trendhunter.com/trends/online-campaign.md) - [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Champion Tax Ads](https://www.trendhunter.com/trends/hr-block-ad.md) - [Big Game Contest Ads](https://www.trendhunter.com/trends/turbotax-1.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [Tax-Themed Retailer Promotions](https://www.trendhunter.com/trends/7eleven-tax-day-promotion.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md)