# Eccentric Billionaire Publications Richard Branson to Launch the First iPad-Only Magazine By Meghan Young | Published 2010-11-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ipad-only-magazine References: [techdigest](http://www.techdigest.tv/2010/11/branson_to_riva.html) & [thestar](http://www.thestar.com/business/article/896779--richard-branson-to-launch-ipad-magazine-next-week) In response to Rupert Murdoch's announcement that he will be launching the first [iPad](https://www.trendhunter.com/trends/pad-quill)-only newspaper, Richard Branson plans to unveil the plans for an iPad-only magazine in the next few days. Rumored to be dubbed 'Project,' it would usher in a new wave of interactive reading material. Considering that [tablets](https://www.trendhunter.com/trends/gemini-app-ipad) are widely considered the "savior of publishing," as Tech Digest puts it, Branson's iPad-only magazine will surely be a hit with consumers. More details on the app will be released on Nov. 30. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 4% | Activity: 18% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Ipad-only Publications:** The rise of tablet usage presents a significant opportunity for publishers to create content exclusively for them. - **Interactive Reading Material:** Interactive and engaging content is the future of publishing and will disrupt traditional methods of storytelling. - **Digital Magazine Revolution:** The shift towards digital magazines will change the way we consume and view print media. ### Where This Applies - **Publishing:** The publishing industry can take advantage of the growing popularity of tablets by creating content exclusively for them. - **Technology:** Advancements and innovations in tablet technology provide opportunities for companies to create interactive reading experiences. - **Advertising:** As the popularity of digital magazines increases, the advertising industry will need to adapt to new methods of reaching consumers. ## Related on Trend Hunter - [Relaunched NSFW Digital Publications](https://www.trendhunter.com/trends/playboy-magazine-1.md) - [Intuitive Newsletter Reading Apps](https://www.trendhunter.com/trends/substack.md) - [Magazine Content Features](https://www.trendhunter.com/trends/flipboard-1.md) - [Emerging Technology Publications](https://www.trendhunter.com/trends/emerging-technology-publication.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Fashion-Focused Substack Publications](https://www.trendhunter.com/trends/what-should-i-wear.md) - [Imaginative Buildable Magazines](https://www.trendhunter.com/trends/lego-and-wallpaper.md) - [Corporate Publishing Expansions](https://www.trendhunter.com/trends/genvid-technologies-publishing.md) - [Exclusive Spelling Games](https://www.trendhunter.com/trends/apple-news-launched-quartiles.md)