# Tablet Illusion Presentations The iPad Act Entices Businesses to Sweden By Josh Mears | Published 2012-04-05 | Updated 2012-04-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ipad-magic-with-ar References: [d1gits](http://d1gits.com/) Step2 Communications presented an awe-inspiring presentation called the iPad Act. Many [business pitches](https://www.trendhunter.com/trends/editapp) have people wiping the drool off their faces while trying to wake up, but this presentation had viewers trying desperately to pick their jaws up off the floor. In a brilliant use of [AR (Augmented Reality)](https://www.trendhunter.com/trends/favor-ar), this business was able to integrate digital magic into their pitch with [moving images](https://www.trendhunter.com/trends/pictory-ai), as if controlled by a magician. This phenomenal digital magic show was scripted by Charlie Caper and Erik Rosales. The theme of the presentation, which seemed more entertaining than any magic show, was meant to entice businesses to set up shop in Sweden. According to the d1gits.com website, these digital magicians may have a couple more tricks up their sleeve, which many viewers cannot wait to see. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 43% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality in Presentations:** The use of AR in presentations can create awe-inspiring experiences and capture audience attention. - **Digital Magic Shows in Business Pitches:** Integrating digital magic into business presentations can leave a lasting impression on viewers. - **Entertainment as a Marketing Tool:** Using entertaining themes in presentations can be a powerful way to attract and engage potential business partners. ### Industries Being Reshaped - **Technology:** Augmented reality can be implemented in various industries, transforming the way presentations are conducted. - **Event Planning:** Digital magic shows can be incorporated into events and conferences to enhance the overall experience. - **Marketing and Advertising:** Using entertainment as a marketing tool can help businesses attract attention and stand out in the competitive marketplace. ## Related on Trend Hunter - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [AR Tea Packages](https://www.trendhunter.com/trends/immertia.md) - [Digital Craft Platforms](https://www.trendhunter.com/trends/apple-and-design-miami.md) - [Business Professional Presentation Projectors](https://www.trendhunter.com/trends/pico-projector-concept.md) - [Augmented Reality Projection Laptops](https://www.trendhunter.com/trends/spacetop.md) - [High-Profile Live Performance Marketing](https://www.trendhunter.com/trends/highprofile-marketing-event.md) - [Digitally Enabled Packaging](https://www.trendhunter.com/trends/digitally-enabled-packaging.md) - [Immersive 3D Imagery Tablets](https://www.trendhunter.com/trends/lume-pad-2.md) - [AI-Powered Mixed Reality Apps](https://www.trendhunter.com/trends/kreativ.md)