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# Tablet Magazine Launches
The 'Toronto Tempest' Set to Release Bi-Monthly Issues on the iPad

By Jordy E | Published 2012-03-13 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/ipad-magazine
References: [blogto](http://www.blogto.com/arts/2012/03/the_toronto_tempest_is_torontos_first_ipad_magazine/) & [toronto.openfile](http://toronto.openfile.ca/blog/curator-blog/curated-news/2012/toronto-tempest-storms-get-it-local-ipads)

Editor and Publisher Simon Wallace has launched Toronto's first [iPad](https://www.trendhunter.com/trends/video-magnifier) magazine. Exclusively available to tablet users, the '[Toronto Tempest](https://www.trendhunter.com/trends/sand-and-pearl)' is revolutionizing the delivery of online publication, and will moreover delve into a slew of hot topics.

According to Wallace, the Toronto Tempest iPad magazine will feature articles on poetry, feminism and violence -- topics that are seldom covered within this digital platform. For the online user in search of something fresh and intelligible, this periodical may be just the right answer.

Fully embracing a growing iPad magazine movement, the Toronto Tempest is now being sold on iTunes and will be available on a bi-monthly basis. In the future, Wallace hopes to expand the enterprise by teaming up with the Android and [iPhone](https://www.trendhunter.com/trends/astropads-new-bookcase) digital markets.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 21% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers)

## Key Themes

### What's Driving This Trend

- **Ipad Magazine Movement:** The growth of iPad magazine is opening huge opportunities for businesses and publishers that want to engage readers in new, innovative ways.
- **Tablet-only Publications:** Tablet-only publications present immense potential for businesses that look to gain momentum in the media industry with less upfront investment than required for a print version.
- **Diversity in Digital Media:** There is an increasing need for diversity and representation in digital media to include topics that will appeal to a wider range of readers.

### Who This Affects Most

- **Media and Publishing Industry:** The media and publishing industry has wide-ranging opportunities to take advantage of the increased consumer adoption of digital media and tablets.
- **Technology Industry:** The technology industry has opportunities to develop new tools and applications to target tablet users who are revolutionizing the delivery of online publications.
- **Marketing Industry:** The marketing industry has an immense opportunity to harness the power of tablet-only publications in creating innovative ways to communicate with audiences.

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