# Sleek Leather iPad Cases The JAVOedge Case Promises Better iPad Protection By Alexander Riley | Published 2010-08-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ipad-accesories References: [news.cnet](http://news.cnet.com/8301-17938_105-20012827-1.html) & [store.apple](http://store.apple.com/ca?afid=p219|GOCA&cid=OAS-CA-KWG) Following the release of the ever-popular [Apple](https://www.trendhunter.com/trends/mageasy-lift) [iPad](https://www.trendhunter.com/trends/ryze-360) comes this JAVOedge iPad case. The JAVOedge Fiber Axis Case is completely black and has rubber props allowing you to view your iPad in a hands-free horizontal or vertical position. The [synthetic leather exterior](https://www.trendhunter.com/trends/moft-dynamic-folio) also has magnetic clasps to protect from accidental damage such as drops or scratches. Priced at $39.95, the JAVOedge case is said to rival Apple's own. **Implications** - In the last few years, the prevalence of tablets and smartphones have made it abundantly clear that the way we communicate has changed. A company can capitalize on this by creating exclusive smartphone/tablet additions or ways that consumers can use their smartphones/tablets to connect with the company's products. By showing consumers that the company has adapted to changing market movements, the brand establishes itself as one on the forefront of contemporary pop culture. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 62% | Activity: 62% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Smartphone/tablet Additions:** Create exclusive smartphone/tablet additions or ways that consumers can use their smartphones/tablets to connect with the company's products. - **Changing Market Movements:** Adapt to changing market movements to establish the brand as one on the forefront of contemporary pop culture. - **Improved Protection Cases:** Develop improved protection cases for popular tech devices like the iPad. ### Who This Affects Most - **Consumer Electronics:** Create smartphone and tablet accessories that enhance user experience. - **Fashion and Accessories:** Design stylish and trendy cases and covers for tech devices. - **E-commerce:** Implement innovative marketing strategies to sell tech accessories online. ## Related on Trend Hunter - [Sleek Tablet Case Stands](https://www.trendhunter.com/trends/ryze-360.md) - [Multi-Fold Tablet Stand Cases](https://www.trendhunter.com/trends/mageasy-lift.md) - [Briefcase-Style Tablet Workstations](https://www.trendhunter.com/trends/pitaka-flipbook-case.md) - [Magnetic Tablet Cases](https://www.trendhunter.com/trends/smart-folio-for-ipad.md) - [Angular Tablet Protector Stands](https://www.trendhunter.com/trends/pitaka-magez-folio-2.md) - [Balanced Lifestyle Tablet Cases](https://www.trendhunter.com/trends/soma-x-ipad-case.md) - [Productivity-Harnessing Tablet Cases](https://www.trendhunter.com/trends/esr-flip.md) - [Mountable Handsfree Tablet Cases](https://www.trendhunter.com/trends/halo-for-ipad.md) - [Productive Laptop-Like Tablet Cases](https://www.trendhunter.com/trends/logitech-combo-touch.md)