# Rainbow Tablet Sheaths The iPad 2 Smart Cover Makes Its Debut for Eager Consumers By Matt Ho | Published 2011-03-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ipad-2-smart-cover References: [gadgetsin](http://gadgetsin.com/ipad-2-smart-cover.htm) & [store.apple](http://store.apple.com/us/search?find=smart) With the iPad 2 finally revealed at yesterday's event, the [Apple](https://www.trendhunter.com/trends/pitaka-magez-folio-2) store has already unleashed a new wave of [tablet protectors](https://www.trendhunter.com/trends/logitech-flip-folio) called the iPad 2 Smart Cover. Like Apple's latest tablet, the iPad 2 Smart Cover is thin, lightweight and very sleek. Since both the new gadget and the protector have integrated magnets, the iPad 2 slides into the cover easily and keeps it secure. For those who are expecting more from the product, the sheath can also be [transformed into a stand](https://www.trendhunter.com/trends/moft-dynamic-folio). You can position it in the upright position for proper video viewing or set it as a keyboard stand for a comfortable typing position. The iPad 2 Smart Cover is available in multiple colors and costs $39 for the ones made from polyurethane and $69 for those made from leather. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 74% | Activity: 81% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Rainbow Tablet Sheaths:** Colorful and versatile tablet covers that integrate magnets and can be transformed into a stand. - **Thin Tablet Covers:** Lightweight and slim-fitted tablet covers that match the design and functionality of the latest tablets. - **Convertible Tablet Covers:** Tablet covers that can be converted to a stand or a keyboard for a comfortable user experience. ### Who This Affects Most - **Tablet Accessories:** The market for accessories designed to enhance the user experience of tablets. - **Consumer Electronics:** The industry that designs and manufactures devices like tablets that require protective accessories. - **Fashion Accessories:** The fashion industry can potentially explore the production of designer tablet covers that are not only functional but also stylish. ## Related on Trend Hunter - [Angular Tablet Protector Stands](https://www.trendhunter.com/trends/pitaka-magez-folio-2.md) - [Sleek Tablet-Transforming Stands](https://www.trendhunter.com/trends/elago-magnetic-stand-for-ipad.md) - [Malleable Magnetic Tablet Cases](https://www.trendhunter.com/trends/magnetic-keyboard-case.md) - [Multi-Fold Tablet Stand Cases](https://www.trendhunter.com/trends/mageasy-lift.md) - [Productive Laptop-Like Tablet Cases](https://www.trendhunter.com/trends/logitech-combo-touch.md) - [Playful Immersive Productivity Tablets](https://www.trendhunter.com/trends/redesigned-ipad.md) - [Sleek Tablet Case Stands](https://www.trendhunter.com/trends/ryze-360.md) - [Balanced Lifestyle Tablet Cases](https://www.trendhunter.com/trends/soma-x-ipad-case.md) - [Improved Tablet Keyboards](https://www.trendhunter.com/trends/magic-keyboard-for-ipad.md)