# Emotion-Emitting Tablet Ads iPad 2 Commercial Brands Device as Bending How We Interact with Media By Christopher DeLuca | Published 2011-06-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ipad-2-ad References: [psfk](http://www.psfk.com/2011/06/apple-premieres-new-ipad-2-tv-ad-video.html) & [youtube](http://www.youtube.com/watch?v=TFFkK2SmPg4&) The new [iPad 2](https://www.trendhunter.com/trends/final-cut-camera-app) ad is consistent with [Apple's](https://www.trendhunter.com/trends/apple-and-design-miami) [visual and emotional branding style](https://www.trendhunter.com/trends/angry-orchards-latest-campaign). The ad brands the tablet as bending the way in which media is consumed. A narrator over images of someone interacting with the iPad interface says, "Now, we can watch a newspaper, listen to a magazine, curl up with a movie, and see a phone call." The ad ends with "because now there's this" and an image of an iPad. The iPad 2 ad captures the cutting-edge qualities that the piece of technology is representative of by the reiteration of the world "now," and by doing so, the viewer feels as though they are witnessing a moment in history that is fundamentally different from all those that came before. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 27% | Activity: 43% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Emotion-emitting Ads:** Disruptive innovation opportunity: Create advertisements that evoke strong emotions in viewers, making a lasting impact on their perception of the brand. - **Bending Media Consumption:** Disruptive innovation opportunity: Develop technologies or platforms that revolutionize how people interact with different forms of media such as newspapers, magazines, movies, and phone calls. - **Cutting-edge Technology:** Disruptive innovation opportunity: Invent and market innovative products that showcase significant advancements in technology, giving consumers a sense of being part of a transformative moment. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Explore new ways to create compelling advertisements using technology and emotional storytelling to captivate audiences. - **Media & Entertainment:** Disruptive innovation opportunity: Develop platforms and devices that revolutionize how consumers access and consume various forms of media in a seamless and engaging manner. - **Technology & Electronics:** Disruptive innovation opportunity: Create cutting-edge technological products that redefine the boundaries of user experience and reshape the way people interact with digital content. ## Related on Trend Hunter - [Digital Craft Platforms](https://www.trendhunter.com/trends/apple-and-design-miami.md) - [New Tech Product Announcements](https://www.trendhunter.com/trends/new-tech-products.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Immersive Virtual Television Experiences](https://www.trendhunter.com/trends/future-of-tv.md) - [Playful Immersive Productivity Tablets](https://www.trendhunter.com/trends/redesigned-ipad.md) - [Charged Phone Ads](https://www.trendhunter.com/trends/apples-miss-you.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [Featherlight 5G-Enabled Tablets](https://www.trendhunter.com/trends/apple-ipad-air.md)