# Ingenious Smartphone Grips The I-OX Grip Keeps Your Smartphone Stable in Different Orientations By Rahul Kalvapalle | Published 2014-05-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/iox References: [gizmag](http://www.gizmag.com/i-ox-smartphone-grip/32268/) & [kickstarter](https://www.kickstarter.com/projects/1075179345/i-ox-smartphone-grip-new-way-of-using-your-device?ref=discovery) The i-OX is an innovative [smartphone grip](https://www.trendhunter.com/trends/popsockets-suckup-grip-and-mount) that enables you to comfortably hold your phone in different orientations. Smartphones are generally designed to be used in portrait mode, and holding them sideways in landscape mode can be a shaky experience. The i-OX smartphone holder tackles this problem; it is attached to the back of the phone and allows the user to slide their finger through a ring, giving them a solid grip. This is designed not just for comfortable landscape-mode holding, but even for increased stability while making calls or standing the phone upright to watch video. The i-OX will be compatible with all kinds of smartphones as it uses a simple [vacuum seal](https://www.trendhunter.com/trends/magsafe-suction-grip) to attach the phone. This also means it doesn't leave any kind of mark or residue on the phone once removed. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Smartphone Grips:** Disruptive innovation opportunity: Develop smartphone grips that enhance stability and comfort for users in different orientations. - **Portrait-to-landscape Transition:** Disruptive innovation opportunity: Create seamless transition solutions for smartphones to ensure smooth user experience when switching between portrait and landscape modes. - **Stabilization Accessories:** Disruptive innovation opportunity: Design accessories that provide enhanced stability for smartphones during activities such as making calls or watching videos. ### Sectors Adopting This - **Mobile Device Accessories:** Disruptive innovation opportunity: Develop innovative accessories that improve the functionality and usability of smartphones. - **Consumer Electronics:** Disruptive innovation opportunity: Apply innovative solutions to enhance the user experience and convenience of consumer electronic devices. - **E-commerce:** Disruptive innovation opportunity: Explore online retail avenues to sell and distribute smartphone grips and related accessories. ## Related on Trend Hunter - [Smartphone Ring Grip Stands](https://www.trendhunter.com/trends/nanopop-magsafe.md) - [Gripping Smartphone Mount Stands](https://www.trendhunter.com/trends/kling-kong-smartphone-kickstand.md) - [Hands-Free Vertical Phone Grips](https://www.trendhunter.com/trends/kickout-grip-stand.md) - [Modern Magnetic Smartphone Grips](https://www.trendhunter.com/trends/phone-ring-holder.md) - [Adaptable Magnetic Smartphone Grips](https://www.trendhunter.com/trends/popsockets-kickout-grip-and-stand.md) - [Solo Vlogger Smartphone Gimbals](https://www.trendhunter.com/trends/gimbal-griptok.md) - [Multi-Functional Smartphone Holders](https://www.trendhunter.com/trends/meboge.md) - [Creative MagSafe Grips](https://www.trendhunter.com/trends/hikawa-phone-grip.md) - [Ultra-Slim Metallic Smartphone Grips](https://www.trendhunter.com/trends/metal-phone-grip.md)