# Cushioned Supportive Running Shoes adidas Y-3 Launches the New Minimal IOW Runner Model By Amy Duong | Published 2021-08-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/iow-runner References: [highsnobiety](https://www.highsnobiety.com/p/beams-birkenstock-boston-black-suede/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+highsnobiety%2Frss+%28Highsnobiety.com+-+Online+Streetwear+Magazine%29) [adidas](https://www.trendhunter.com/trends/idoso-boost) [Y-3](https://www.trendhunter.com/trends/marathon-tr) delivers a new footwear silhouette with the unveiling of the new IOW Runner model for the season. The shoes are a blend of a low top and a mid top for a unique visual and function. The upper is mostly crafted from a breathable mesh material at the front half of the shoe. It is also paired with a set of modular neoprene materials that allows wearers to control the height. The base foundation is sleek and has a synthetic overlay that starts off at the heels and runs down to the throat and forefoot. Notably, there is also a suede panel that is at the back side of the silhouette before a monochromatic branding detail reading Y-3 rounds out the design. Image Credit: Aphrodite ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 30% | Activity: 8% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Modular Shoe Design:** Incorporating modular design in footwear can provide customers with customizable solutions that cater to individual preferences and needs. - **Breathable Footwear Materials:** Utilizing breathable materials in footwear can improve comfort levels and prevent unwanted moisture buildup. - **Hybrid Footwear Styles:** Blending different footwear styles can create unique and innovative designs that appeal to customers seeking something new and bold. ### Sectors Adopting This - **Athletic Footwear:** Integrating modular design and breathable materials in athletic footwear can provide athletes with increased comfort and support, leading to improved performance. - **Fashion Footwear:** Implementing hybrid styles and breathable materials in fashion footwear can appeal to fashion-forward consumers who are seeking new and unique design options. - **Orthopedic Footwear:** Incorporating modular design in orthopedic footwear can allow for a more customized and comfortable fit for individuals with foot conditions or unique foot shapes. ## Related on Trend Hunter - [Rounded Heel Lifestyle Sneakers](https://www.trendhunter.com/trends/idoso-boost.md) - [Neutral Stealthy Trail Footwear](https://www.trendhunter.com/trends/marathon-tr.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Ultra-Plump Sleek Running Shoes](https://www.trendhunter.com/trends/aruku.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Chunky Collaborative Fashionable Shoes](https://www.trendhunter.com/trends/adidas-and-y3.md) - [Off-White Chunky Joint Sneakers](https://www.trendhunter.com/trends/prime-x-20.md) - [Lofty Long-Distance Running Shoes](https://www.trendhunter.com/trends/adidas-supernova-glide-and-rise-3.md) - [Retro-Futuristic Chunky Sneakers](https://www.trendhunter.com/trends/wonder-runner.md)