# Low-Cost Filter Face Masks The 'i-ous' Face Mask Eliminates the Need for Expensive Alternatives By Michael Hemsworth | Published 2020-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ious-face-mask References: [thegadgetflow](https://thegadgetflow.com/portfolio/high-performance-mask/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+thegadgetflow+%28Gadget+Flow%29) & [indiegogo](https://www.indiegogo.com/projects/i-ous-mask-low-cost-high-performance-filters?utm_source=GadgetFlow&utm_medium=GadgetFlow&utm_campaign=GadgetFlow&utm_content=GadgetFlow) Face masks with [replaceable filters](https://www.trendhunter.com/trends/snapcool) are positioned as a less wasteful and sturdier alternative to disposable options but can sometimes be expensive to keep fresh, so the 'i-ous' face mask is intended to change this. The face mask is capable of filtering out particles using an interior filter that can be popped out for a fresh one as required without having to worry about the high cost for replacements. The mask is constructed with a silicone structure that is easy to wash between wears and also far more comfortable against the skin for long-term wear. The 'i-ous' face mask is made in Korea and, while great for adhering to mask mandates, will also [filter out pollution](https://www.trendhunter.com/trends/ai-drop-finder) for a cleaner breathing experience. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 77% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Replaceable Filter Face Masks:** Developing affordable and convenient replaceable filter face masks could disrupt the market by providing a more sustainable and cost-effective alternative to disposable options. - **Silicone Mask Structures:** Innovating with silicone mask structures can offer improved comfort and hygiene, potentially revolutionizing long-term mask wearing for individuals and healthcare professionals alike. - **Multi-purpose Face Masks:** Creating multi-purpose face masks that not only meet mask mandates but also offer pollution filtering capabilities could tap into a growing demand for cleaner breathing experiences. ### Who This Affects Most - **Personal Protective Equipment (PPE):** The PPE industry can explore opportunities by focusing on developing affordable and sustainable replaceable filter face masks to meet the evolving needs of individuals and businesses. - **Healthcare:** In the healthcare sector, the disruptive innovation opportunity lies in adopting silicone mask structures that prioritize comfort and ease of cleaning for healthcare professionals and patients. - **Pollution Control:** The pollution control industry can harness the demand for clean breathing experiences by producing multi-purpose face masks that filter both pollutants and viruses, offering a comprehensive solution. ## Related on Trend Hunter - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md) - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [Powered Breathability Face Masks](https://www.trendhunter.com/trends/performance-face-mask.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Wearable Allergy-Alleviating Purifiers](https://www.trendhunter.com/trends/respiray-wear-a.md) - [Copper-Infused Face Masks](https://www.trendhunter.com/trends/aebl-epion.md) - [High-Tech Air-Purifying Masks](https://www.trendhunter.com/trends/airpurifying-mask.md) - [Reusable Under-Eye Masks](https://www.trendhunter.com/trends/everlast-eye-mask.md) - [Voice-Quieting Face Masks](https://www.trendhunter.com/trends/voiceabsorbing-face-mask.md)