# Mobile Location Gags The 'iOS 6 Maps: an Explanation From Apple' Parody Examines the Issues By Jennifer Gosnell | Published 2012-09-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ios-6-maps-an-explanation-from-apple References: [mashable](http://mashable.com/2012/09/22/apple-maps-apology-video/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=ZDnFNUqf3hg) The 'iOS 6 Maps: an Explanation From [Apple](https://www.trendhunter.com/trends/apple-maps-for-web)' parody examines the key issues surrounding the recently released Apple software update for the iPhone and the [iPad](https://www.trendhunter.com/trends/carrot-58-weather-app). The maps app that Apple has given to the iPhone replaces the maps app run by [Google](https://www.trendhunter.com/trends/google-maps-1) as part of its competitive process with the giant information house. However, unlike with the Google maps app, people have been experiencing a variety of glitches and are lashing back at the corporation. The new Apple maps app has been creating some interesting and confusing problems for users -- places that don't exist, the relocation of places that do and a generalized strange look for others. The iOS 6 Maps: an Explanation From Apple parody is done to look like an actual Apple commercial -- same simple font, style and ideas -- yet parodies the corporation's newly released product. As a mandatory update for iPhone 5 users, the maps app is here to stay. Perhaps, as the video suggests, iOS 6.1 will be a different story. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 54% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Maps App Glitches:** As Apple's maps app faces glitches and backlash, opportunities exist for disruptive innovation to improve location-based services. - **Parody as Social Commentary:** The use of parody as a commentary on product issues offers opportunities for companies to leverage humor as a means of addressing concerns with their products or services. - **Update Requirements:** Developing a better system for requiring updates could create opportunities for disruptive innovation in both software and hardware industries. ### Industries Being Reshaped - **Technology:** As technology advances, there are opportunities for the development of better and more accurate location-based services. - **Media and Entertainment:** The use of parody as a commentary on product issues represents an opportunity for companies in the media and entertainment industries to provide commentary on current events. - **Retail:** The need to constantly update and improve products presents an opportunity for retailers to provide innovative hardware and software solutions for customers. ## Related on Trend Hunter - [Web-Based Mapping Tools](https://www.trendhunter.com/trends/apple-maps-for-web.md) - [GPS Location Changers](https://www.trendhunter.com/trends/ieasygo-location-changer.md) - [AR-Based Map Features](https://www.trendhunter.com/trends/google-maps-1.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [US National Park Navigations](https://www.trendhunter.com/trends/google-maps-2.md) - [AI-Enabled Mapping App Features](https://www.trendhunter.com/trends/google-maps-tips.md) - [Smartphone Map App Features](https://www.trendhunter.com/trends/mapapp-feature.md) - [Digital Map AI Enhancements](https://www.trendhunter.com/trends/digital-map-ai-enhancements-google-maps-update-brings-aipowered-exploration.md) - [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md)