# Hair Damage-Addressing Collections Sally Beauty Expands Its Ion Collection with ion 24K By Kalin Ned | Published 2026-01-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ion-collection References: [happi](https://www.happi.com/breaking-news/sally-beautys-new-ion-collection-reverses-damage-in-minutes/)  [Sally Beauty](https://www.trendhunter.com/trends/textureid-collection) is intensifying its focus on the haircare segment with the expansion of the Ion Collection within its core brand portfolio. The newly introduced ion® 24K includes the Rapid Recovery Peptide Leave-In Hair Treatment, the Metal & Mineral Neutralizing Spray, the pH Perfector Purifying Shampoo, and the Charcoal Detox Shampoo. All formulations are noted for utilizing a proprietary scientific approach called TRICHOPOWER™ SCIENCE. This molecular technology is said to "take hair back to a more natural state." The Rapid Recovery Peptide Leave-In Hair Treatment promises to tend to [damaged hair](https://www.trendhunter.com/trends/repairing-haircare1), while the spray "reduces metal and mineral deposits from the hair and scalp." The pH Perfector Purifying Shampoo balances the hair's pH, as its name might already suggest, and the Charcoal Detox Shampoo gently puriefies. Sally Beauty also notes the upcoming expansion of professional styling tools under the Ion Collection. Image Credit: Sally Beauty ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 77% | Activity: 87% | Freshness: 61% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Scientific Hair Restoration:** Utilizing proprietary molecular technology, brands are focusing on reversing hair damage to achieve natural hair states. - **Metal & Mineral Hair Detox:** Innovative hair treatments are emerging to address metal and mineral buildups, providing a cleaner scalp and hair environment. - **Haircare Ph Optimization:** Products designed to balance the hair's natural pH are gaining traction, enhancing hair health and resilience. ### Sectors Adopting This - **Beauty & Personal Care:** The beauty industry is seeing a surge in haircare innovations that offer scientifically-backed solutions for hair restoration and maintenance. - **Hair Treatment Technologies:** New advancements in haircare leverage scientific approaches to detoxify and restore hair health, creating a niche market for technologically-driven products. - **Professional Styling Tools:** The market for salon-grade styling tools is expanding with a focus on integrating advanced technologies for enhanced haircare and styling performance. ## Related on Trend Hunter - [Hair Care Product Expansions](https://www.trendhunter.com/trends/wella-professionals.md) - [Street-Inspired Haircare Kit Packaging](https://www.trendhunter.com/trends/acidic-bonding-concentrates.md) - [Inaugural Clinically Advanced Haircare](https://www.trendhunter.com/trends/clinically-advanced-haircare.md) - [Clear Haircare Collections](https://www.trendhunter.com/trends/clear-collection.md) - [Ultra-Hydrating Leave-In Hair Treatments](https://www.trendhunter.com/trends/hydrating-leavein-hair-treatment.md) - [Transformative Nail Treatments](https://www.trendhunter.com/trends/orly-beauty-ph-perfector.md) - [Textured Hair Product Lines](https://www.trendhunter.com/trends/textureid-collection.md) - [Salon-Quality Bonding Haircare](https://www.trendhunter.com/trends/bonding-infusion-collection.md) - [Performance Protective Haircare](https://www.trendhunter.com/trends/cecred-protection-collection.md)