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# Social Media Baby Toys
The IOBR Toy Block Updates Toddlers' Statuses

By Kamal Musharbash | Published 2010-12-01 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/iobr-toy-block
References: [fastcodesign](http://www.fastcodesign.com/1662781/sign-of-the-times-toy-blocks-that-teach-toddlers-social-networking) & [passiripatti](http://passiripatti.com/2010/11/iobr-social-media-for-toddlers/)

Since children are inevitably becoming more engaged in the world of telecommunications, why not have them start updating their statuses at an even earlier age with the IOBR toy block?

The IOBR toy block sends messages to other users as pieces are matched together, and in a way resembles the [continuous status update platform](https://www.trendhunter.com/trends/sega-emojam) that [Twitter](https://www.trendhunter.com/trends/twitter-3d-gadget) users employ. Whether they’re brushing their teeth, going to sleep or eating, these preschoolers will know the ins and the outs of social media before the first grade. Talk about making sharing too cool for school!

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 19% | Activity: 35% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### What's Driving This Trend

- **Connected Toys:** The IOBR toy block demonstrates the trend of connected toys that integrate technology and social media into children's playtime.
- **Early Social Media Education:** The IOBR toy block reflects the trend of providing young children with early education about social media and digital communication.
- **Interactive Play Experiences:** The IOBR toy block showcases the trend of interactive play experiences that combine physical toy elements with digital connectivity for enhanced engagement.

### Who This Affects Most

- **Toy Industry:** The toy industry can explore opportunities to create more connected toys that leverage technology and social media integration to capture the attention of tech-savvy children.
- **Education Industry:** The education industry can capitalize on the trend of early social media education by developing age-appropriate educational materials and programs to teach children about responsible digital communication.
- **Technology Industry:** The technology industry can develop innovative solutions and platforms that enable seamless integration of toys with social media updates, paving the way for new disruptive innovations in the connected toy space.

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