# Summery Actress-Developed Wines Sarah Jessica Parker Partnered with Invivo on a Lineup of Wines By Katherine Pendrill | Published 2019-03-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/invivo References: [delish](https://www.delish.com/food-news/a26836035/sarah-jessica-parker-invino-wine/) & [sjpinvivo](http://sjpinvivo.com/) Actress Sarah Jessica Parker is about to make summer drinking a little bit more glamorous with her new [lineup of Invivo wines](https://www.trendhunter.com/trends/complicated-pinot-noir). As someone who admittedly indulges in a daily post-work glass of wine, the 'Sex and the City' actress certainly knows a thing or two about vino. Late this past February, Sarah Jessica Parker announced she was teaming up with the New Zealand-based winery Invivo on a lineup of [Sauvignon Blancs and Rosés](https://www.trendhunter.com/trends/vera-wang-roses). The actress had her hand in every part of the wine-making process, including stomping around in the grape fields. While there are few specific details about the new wines available, according to co-founder Rob Cameron, "the line will look expensive, taste expensive, but have an affordable price tag." In other words, you won't need a Manolo Blahnik budget to enjoy this fancy new vino. Image Credit: *Invivo.* ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 15% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Actress-developed Wines:** Disruptive innovation opportunity: Collaborations between celebrities and wineries to create unique and affordable wines. - **Affordable Luxury:** Disruptive innovation opportunity: Providing high-quality and luxurious products at affordable prices. - **Direct-to-consumer Wine Brands:** Disruptive innovation opportunity: Creating direct-to-consumer wine brands that offer unique experiences and affordable pricing. ### Where This Applies - **Wine Production:** Disruptive innovation opportunity: Incorporating celebrity collaborations and unique winemaking processes to create standout products in the wine industry. - **Celebrity Collabs:** Disruptive innovation opportunity: Partnering with celebrities to create new product lines and tap into their fan base for increased sales. - **Direct-to-consumer Marketing:** Disruptive innovation opportunity: Utilizing direct-to-consumer marketing strategies to reach customers and offer unique products at affordable prices. ## Related on Trend Hunter - [Actress-Backed Wine Releases](https://www.trendhunter.com/trends/cameron-diaz.md) - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md) - [French Show-Themed Wines](https://www.trendhunter.com/trends/lillet-teams-up-with-emily-in-paris.md) - [Casual Enjoyment Bottled Wines](https://www.trendhunter.com/trends/nice-wines.md) - [Limited-Edition Organic Wines](https://www.trendhunter.com/trends/avaline-x-stella-mccartney.md) - [Frozen Wine Desserts](https://www.trendhunter.com/trends/ros-popsicles.md) - [Botanical-Infused Wine Spritzers](https://www.trendhunter.com/trends/botanical-wine-spritzer.md) - [Celebrity-Backed Low-ABV Wines](https://www.trendhunter.com/trends/19-crimes.md) - [Celebrity-Backed Canned Wines](https://www.trendhunter.com/trends/avaline-2022.md)