# Winery-Owned Airlines Invivo Air Launches as the World's First Wine Company-Owned Airline By Niko Pajkovic | Published 2021-12-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/invivo-air References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2021/12/invivo-launches-worlds-first-winery-airline/) & [invivo](https://invivo.com/)  Invivo, a New-Zealand based wine brand backed by Sarah Jessica Parker and Graham Norton, has announced the launch of [Invivo Air](https://www.trendhunter.com/trends/spicy-jalapeo-sauvignon-blanc), the world's first [winery-founded airline](https://www.trendhunter.com/trends/carry-on-airlines). Inivo Air will offer New Zealanders a two-hour flight from Auckland in the North Island of New Zealand to Queenstown in the South Island. Guests will board a chartered 34-seater Swedish-built [Saab](https://www.trendhunter.com/trends/kinky-boots) plane. According to the company, the launch aims to coincide with the re-opening of Auckland’s borders this week after they were closed to the rest of New Zealand for 119 days due to COVID-19. “Running a flight to the South Island is a way that we can show the public the country is open again for domestic tourism, and at the same time support some of those who have had a particularly tough time of it," said Invivo co-founder, Tim Lightbourne. Image Credit: Shutterstock, Invivo ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 25% | Activity: 68% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Winery-owned Airlines:** Winery-owned airlines is a unique concept that could disrupt the airline industry and offer new opportunities for wineries to expand their business. - **Domestic Tourism:** Domestic tourism could become a growing trend, especially as countries continue to struggle with the COVID-19 pandemic, and businesses in the hospitality and travel industries may want to focus on this market. - **Celebrity-backed Brands:** Celebrity-backed brands have an advantage in marketing and funding, and they may want to consider alternative ways to showcase their products or services, such as through branded airlines. ### Industries Being Reshaped - **Wine Industry:** Wineries could benefit from owning or partnering with airlines, offering a unique experience for their customers and expanding their reach to new markets. - **Airlines Industry:** The airline industry could benefit from partnering with wineries or offering unique experiences to attract new customers, especially as the industry continues to adapt to changes in travel behaviors. - **Hospitality Industry:** The hospitality industry could benefit from focusing on domestic tourism and collaborating with wineries and airlines to offer unique travel experiences for their customers. ## Related on Trend Hunter - [In-Air Wine Tastings](https://www.trendhunter.com/trends/in-air-wine-tastings.md) - [Collaborative Airline Beers](https://www.trendhunter.com/trends/air-new-zealand-3.md) - [Airline Coffee Partnerships](https://www.trendhunter.com/trends/air-new-zealand-1.md) - [Premium Wine Collaborations](https://www.trendhunter.com/trends/malivoire-wine.md) - [RTD Airline Wine Offerings](https://www.trendhunter.com/trends/economy-wines.md) - [Business Class Wine Experiences](https://www.trendhunter.com/trends/united-airlines-polaris-business-class.md) - [Inflight Fizzy Cocktails](https://www.trendhunter.com/trends/ohza.md) - [Refreshing Inflight Spritzes](https://www.trendhunter.com/trends/skyhigh-spritz.md) - [Sustainable Canned Airline Wines](https://www.trendhunter.com/trends/zeena.md)