# Invisible Sunscreen Sticks Live Tinted's Hueguard is Clean, Clear Solid SPF Solution By Laura McQuarrie | Published 2023-07-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/invisible-sunscreen-stick References: [livetinted](https://www.livetinted.com/collections/new-arrivals/products/hueguard-invisible-sunscreen-stick?variant=43193107349689) Live Tinted's Hueguard is an [Invisible Sunscreen Stick](https://www.trendhunter.com/trends/crystal-spf-50-face-gel) product that delivers SPF 50 protection in a clean, completely clear formula. This [water- and sweat-resistant stick](https://www.trendhunter.com/trends/multi-guard-stick-spf-50) is easily packed and reapplied on the go so that skin benefits from a swipe of nourishing ingredients like cloudberry and dragonfruit. Consumers are becoming more demanding when it comes to sun protection as they seek out formulas that cater specifically to their unique skin type, tone and lifestyle. They are increasingly uncompromising in their desire for high-performance products that offer effective protection without the heaviness, greasiness or unsightly white cast commonly associated with older sunscreens. Live Tinted's clean chemical broad spectrum SPF is reef-friendly, hydrating, and leaves only a protective, skin-caring dewy finish. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 77% | Activity: 79% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Customized Sun Protection:** Consumers seek formulas that cater to their unique skin type, tone, and lifestyle. - **High-performance Sunscreens:** Consumers demand effective protection without heaviness, greasiness, or unsightly white cast. - **Clean and Sustainable Sunscreen:** Consumers prefer reef-friendly, hydrating formulas with a protective, skin-caring dewy finish. ### Who This Affects Most - **Cosmetics and Skincare:** The beauty industry can capitalize on the demand for personalized, high-performance sunscreens. - **Travel and Outdoor:** The travel and outdoor industry can offer portable, easily reapplied sunscreen products. - **Natural and Sustainable:** The natural and sustainable industry can provide clean, reef-friendly sunscreen options. ## Related on Trend Hunter - [Clear Sunscreen Sticks](https://www.trendhunter.com/trends/unseen-sunscreen-stick.md) - [Dewy Sunscreen Sticks](https://www.trendhunter.com/trends/tula-skincare-protect-go.md) - [Sheer Mineral Sunscreen Sticks](https://www.trendhunter.com/trends/mineral-sheer-stick-spf-30.md) - [High Protection Sunscreen Sticks](https://www.trendhunter.com/trends/invisible-high-protection-stick.md) - [Transparent Water-Gel Sunscreens](https://www.trendhunter.com/trends/invisible-shield-spf-50.md) - [Premium Face Sunscreen Sticks](https://www.trendhunter.com/trends/face-sunscreen-stick.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Hydrating Invisible SPF Serums](https://www.trendhunter.com/trends/spf50-cabanaclear-water-gel-serum.md) - [Clean Tone-Inclusive Sunscreens](https://www.trendhunter.com/trends/youthscreen.md)