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# Invisible Presents

By Ayman | Published 2008-04-21 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/invisible-present
References: [notcot.org](http://www.notcot.org/post/10060/)

What do you get for someone who has everything? How about this **[invisible present](https://www.trendhunter.com/trends/iconic-gift-boxes)** by *Christine Wong Yap*?

I think it's a great fun concept that has a deep social meaning. Provided that this someone has a good sense of humor and appreciates the irony.

I also believe this can be a good idea to use when you are giving someone a "[non-physical" gift](https://www.trendhunter.com/trends/gifts-qr), such as a reminder of your love.

I would not want it for my Birthday though, hehe.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 83% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### Why This Trend Is Growing

- **Invisible Gifting:** Opportunity for companies to offer personalized, non-physical gifts for special occasions.
- **Non-physical Gift Market:** An emerging market that offers unique, personalized gift options that have no material value.
- **Minimalist Gifting:** A trend for individuals who prefer experiences over physical possessions, leading to the emergence of unique gift-giving options.

### Industries Being Reshaped

- **E-commerce:** Opportunity for e-commerce companies to offer virtual, personalized gifting options.
- **Personalized Gift Market:** An extension of the personalized gift market that caters to individuals who value minimalism and experiences.
- **Social Media Marketing:** An opportunity for companies to leverage social media platforms to target individuals who value non-physical gifts and unique experiences.

## Related on Trend Hunter

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