# Hydrating Pre-Shower Hair Balms Bumble and bumble's Invisible Oil Leaves Hair Feeling Soft By Mishal Omar | Published 2017-06-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/invisible-oil References: [bumbleandbumble](http://www.bumbleandbumble.com/product/19052/43306/care/masques/hairdressers-invisible-oil-balm-to-oil-pre-shampoo-masque) The Bumble and bumble Hairdresser's Invisible Oil Pre-Shampoo Masque works as a nourishing hair treatment that is able to improve the texture and appearance of hair. The product has a unique formulation, as it comes in the form of a solid balm that melts into the user's hair and transforms into an oil. It was designed for people with medium to thick, curly, dry, damaged or color-treated hair that could use an extra boost of hydration in their locks. The Invisible Oil is free of silicone and releases "six transformative oils that help hydrate, soften, silken, detangle and protect" the hair. Bumble and bumble's Invisible Oil functions as a [hair mask](https://www.trendhunter.com/trends/repairing-hair-mask) that is to be applied before showering, so that its moisturizing benefits have time to penetrate into the hair shaft. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 21% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Hydrating Hair Balms:** The rise of hydrating hair balms that provide nourishing benefits to improve the texture and appearance of hair. - **Solid-to-oil Hair Transformations:** The emergence of hair products that start as solid balms and transform into nourishing oils when applied, offering convenience and effectiveness. - **Pre-shower Hair Treatments:** The growing popularity of hair masks and treatments that are applied before showering, allowing the product's benefits to deeply penetrate the hair shaft. ### Where This Applies - **Hair Care Industry:** The hair care industry can explore the development of more hydrating hair balms to cater to consumers' increasing demand for nourishing hair products. - **Beauty and Personal Care Industry:** The beauty and personal care industry can capitalize on the trend of solid-to-oil hair transformations by creating innovative products that offer convenience and effective results. - **Retail Industry:** Retailers can stock up on pre-shower hair treatments to meet the rising demand from consumers seeking to improve the health and appearance of their hair. ## Related on Trend Hunter - [Deeply Nourishing Hair Masks](https://www.trendhunter.com/trends/nutrition-hair-care-mask.md) - [Specialized Styling Oils](https://www.trendhunter.com/trends/styling-oil.md) - [Nutrient-Dense Pre-Shampoo Hair Masks](https://www.trendhunter.com/trends/rich-reset-preshampoo-mask.md) - [Nourishing Hair Oils](https://www.trendhunter.com/trends/nourishing-oil-treatment.md) - [Spray-On Dry Hair Masks](https://www.trendhunter.com/trends/dry-hair-masks.md) - [Deeply Hydrating Hair Oils](https://www.trendhunter.com/trends/hydrate-oil.md) - [Leave-In Beard Care Products](https://www.trendhunter.com/trends/beard-care-products.md) - [Wash-Free Hair Masks](https://www.trendhunter.com/trends/soulstruck-nourishing-dry-hair.md) - [Multi-Benefit Hair Oils](https://www.trendhunter.com/trends/miraculous-oil.md)