# Concealed Cruising Cars The Invisible Mercedes Plays Tricks with One's Eyes By Harris Jay Rosenberg Alterman | Published 2012-03-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/invisible-mercedes References: [youtube](http://www.youtube.com/watch?v=ZIGzpi9lCck&feature=player_embedded#) & [mercedes-benz](http://www.mercedes-benz.ca/content/canada/mpc/mpc_canada_website/en/home_mpc/passengercars.flash.html) To promote their [revolutionary car that produces 0.0 emissions](https://www.trendhunter.com/trends/eq-technology-suv), [Mercedes-Benz](https://www.trendhunter.com/trends/concept-cla) sent a vehicle a cruising around the streets which it deemed the 'Invisible Mercedes.' Spectators were baffled when they saw what appeared to be a see-through car causally driving by. To create the Invisible Mercedes, the car was covered in LED lights. Then a camera from the other side of the car sends its images to the LED lights so it appears as if the vehicle is transparent. While one can tell that the car isn't actually transparent, it's still quite perplexing on the eyes. The Invisible Mercedes turned out to be a [great marketing move](https://www.trendhunter.com/trends/electric-capri), because it made everyone's heads turn (despite the fact that it was invisible). Sadly, one cannot buy the car with the invisible feature because that would cause way too many accidents. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 43% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Green Marketing Strategies:** Companies can leverage the trend of sustainability by promoting their eco-friendly products and innovative campaigns like the Invisible Mercedes to raise awareness about their brand. - **Augmented Reality in Advertising:** The Invisible Mercedes campaign demonstrates the possibilities of using AR to create immersive experiences that capture the attention of consumers and draw them in to explore the brand further. - **Innovative Vehicle Design:** This campaign opens a new door in the world of vehicle design and proves that innovation does not necessarily mean adding new features or technologies but also can be about creating unique and captivating designs. ### Where This Applies - **Automotive:** Automakers can incorporate innovative designs and features in their vehicles to create a unique and memorable brand image like the Mercedes Invisible car. - **Advertising:** Advertising companies can leverage the trend of augmented reality experiences in their campaigns to create engaging and memorable impressions on consumers. - **Sustainability:** Companies can make use of green marketing strategies to appeal to environmentally conscious customers and promote their eco-friendly products and services. ## Related on Trend Hunter - [Stylish Concept Electric Cars](https://www.trendhunter.com/trends/concept-cla.md) - [Art Deco Show-Car Statements](https://www.trendhunter.com/trends/vision-iconic.md) - [Semi-Transparent Concept Cars](https://www.trendhunter.com/trends/renault-twingo-concept.md) - [Turtle-Inspired Sleek Automobiles](https://www.trendhunter.com/trends/vision-imobility.md) - [Solar-Powered Sedan Concepts](https://www.trendhunter.com/trends/vision-eqxx.md) - [Retro-Futuristic Headlight Automobiles](https://www.trendhunter.com/trends/neue-klasse.md) - [Luminated Transparent Custom Vehicles](https://www.trendhunter.com/trends/volkswagen-id-3-ev.md) - [Automatic Color-Changing Vehicles](https://www.trendhunter.com/trends/bmw-ix-flow.md) - [Car Color-Changing Technology](https://www.trendhunter.com/trends/car-color-changing-technology.md)