# Manipulated Social Media Topography The Invisible Cities App Remaps Metropolises with Online Data By Amelia Roblin | Published 2014-03-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/invisible-cities-app References: [archdaily](http://www.archdaily.com/478295/see-the-data-of-city-life-as-an-extraordinary-landscape-with-invisible-cities-app/) & [schemadesign](http://schemadesign.com/invisiblecities/) With the Invisible Cities app, the user is able to navigate a virtual version of someplace like Manhattan with a very different experience to walking or driving the urban environment. You won't see skyscrapers and streets as the physical features of the setting, per se; the cityscape is rather representative of online activity. Pulling information from [Instagram](https://www.trendhunter.com/trends/sseennapp) and [Twitter](https://www.trendhunter.com/trends/noplace-app), Schema's program registers check-ins and [geotagged photos](https://www.trendhunter.com/trends/instagram-map) and places them on this 3D map as individual nodes. Aggregating in real-time, the geocoded data builds up and up, making the most social media active locations appear larger than their surroundings. Currently available for the Leap Motion Controller, the Invisible Cities app lets you easily discover the hottest spots around. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 37% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Social Media Mapping:** Develop mapping tools that integrate data from social media to create new ways of navigating cities and spaces. - **Real-time Data Visualization:** Create real-time data visualization tools that aggregate and display data from social media sources to create augmented experiences for users. - **Geo-tagging Technology:** Incorporate geo-tagging technology into social media platforms to enable better location-based analysis and mapping of user behavior and preferences. ### Where This Applies - **Marketing and Advertising:** Use social media mapping technology to gain insights into consumer behavior and preferences for targeted marketing and advertising campaigns. - **Tourism and Hospitality:** Integrate social media mapping tools into travel and tourism apps to create personalized travel itineraries based on popular social media activity and user interests. - **Urban Planning and Development:** Use real-time data visualization to gain insights into the ways in which social media activity reflects urban life and plan accordingly. ## Related on Trend Hunter - [Social City Exploration Apps](https://www.trendhunter.com/trends/geometrik-app.md) - [AR Infrastructure Lenses](https://www.trendhunter.com/trends/augmented-reality-lens.md) - [Virtual City Explorers](https://www.trendhunter.com/trends/city-explorers.md) - [Interactive Travel Showcases](https://www.trendhunter.com/trends/sseennapp.md) - [Interactive Quiet-Locating Maps](https://www.trendhunter.com/trends/quiet-places-finder.md) - [Social Experiment Virtual Apartments](https://www.trendhunter.com/trends/uncanny-spaces.md) - [Colorful Metaverse Cities](https://www.trendhunter.com/trends/metaverse-cities.md) - [Visualized Social Media Data](https://www.trendhunter.com/trends/instagraph.md) - [Digital Urban Replica Systems](https://www.trendhunter.com/trends/realitymaps.md)