# Skin-Caring Body Scrubs This Invigorating Body Scrub is Infused with Clinically Proven Bio-Actives By Laura McQuarrie | Published 2022-09-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/invigorating-body-scrub References: [wellandgood](https://www.wellandgood.com/miranda-kerr-body-care/) & [us.koraorganics](https://us.koraorganics.com/collections/body/products/invigorating-body-scrub) With products like the Invigorating Body Scrub, Miranda Kerr's certified organic skincare brand [KORA Organics](https://www.trendhunter.com/trends/plant-stem-cell-retinol-alternative-moisturizer) is venturing into [body care](https://www.trendhunter.com/trends/pattern-beauty-body) with solutions that are likened to "a facial for your body." This KORA Organics product was inspired by the brand's popular [Kora’s](https://www.trendhunter.com/trends/milky-mushroom-ultra-hydration-mask) Turmeric BHA Brightening Treatment face mask. "I actually started using this all over my body and I was so addicted to that tingling sensation because it has in there, peppermint, lemon, and cedarwood aromatherapy," Kerr told Well+Good, "I also received some really great feedback from a dermatologist friend of mine who was prescribing this for keratosis pilaris on the back of the arms." This new product aligns with consumers choosing more whole-body skincare solutions. This smoothing and uplifting polishing scrub blends clinically proven bio-actives and natural exfoliators like turmeric and rosehip to slough away dead skin cells. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 70% | Freshness: 13% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Whole-body Skincare:** As consumers choose skincare solutions for their whole-body, there are opportunities to create more holistic product lines. - **Bio-active Infused Products:** Blending natural exfoliators with clinically proven bio-actives creates disruptive innovation opportunities for skincare brands. - **Aromatherapy in Body Care:** Incorporating aromatherapy into body care products can create unique and innovative offerings for consumers. ### Who This Affects Most - **Skincare:** The skincare industry can innovate by expanding their product lines to include holistic solutions for body care. - **Natural Products:** The natural products industry can create disruptive solutions by infusing skincare products with clinically proven bio-actives. - **Aromatherapy:** The aromatherapy industry can collaborate with body care brands to create unique and innovative products that incorporate the benefits of essential oils. ## Related on Trend Hunter - [Beverage-Inspired Body Scrubs](https://www.trendhunter.com/trends/hot-coco-coconut-oil-body-scrub.md) - [Exfoliating Full-Body Scrubs](https://www.trendhunter.com/trends/bikini-and-body-scrub.md) - [Skin-Balancing Whipped Scrubs](https://www.trendhunter.com/trends/niacinamide-body-scrub.md) - [Firming Tropically Inspired Exfoliatiors](https://www.trendhunter.com/trends/firming-shea-sugar.md) - [Summer Daydream-Inspired Body Polish](https://www.trendhunter.com/trends/summer-daydream.md) - [Raspberry-Inspired Sugar Scrubs](https://www.trendhunter.com/trends/raspberry-fizz.md) - [Vitamin C Shea Sugar Scrub](https://www.trendhunter.com/trends/vitamin-c-shea-sugar-scrub.md) - [Moroccan Rose-Inspired Shea Scrubs](https://www.trendhunter.com/trends/moroccan-rose.md) - [Rose-Inspired Body Buffers](https://www.trendhunter.com/trends/rose-body-buffer.md)